Are you looking for a new PPC management service agency? Is it the best value that your company focuses on? Or maybe the price does not matter, and you just want the highest quality you can get? Well then, we have some proposals for you!
In this article, we will review all the best-paid search services on the market to find an online marketing agency for your display campaigns. You don’t need to hire an entire marketing team to do your paid ads. Sometimes, a digital agency is a way to go, especially if they propose a free PPC audit like many on this list do. So, whether you need some help for your small businesses or a giant software company — we have some positions for you to consider.
Shopping ads may seem complex, but with the right Google Ads agency, it will take much less time and money. And when it comes to the business side of things — efficiency is the key, especially when creating a marketing plan.
So, without further ado, let’s find out which PPC firm will suit you best!
Table of Contents
Best PPC Management Services — Find Your Next Agency!
What Is PPC Advertising?
What Is a PPC Agency?
What Are the Benefits of Using a PPC Agency?
The Best PPC Management Agencies on the Market Right Now
Best PPC Management Services — Conclusion
What Is PPC Advertising?
Pay-per-click (PPC) advertising is essentially a digital marketing model where you pay for an advert being shown on a website or a social media site. Every time someone clicks on it, you pay some agreed-upon amount of money.
As for Search Engine Optimization, to rank high you need to take care of your content, the quality of your site, and important keywords in your articles, images, and landing pages. Thus, you have to “earn” your high position in SERPs by following the good SEO practices. In case of PPC — you just pay for an ad.
The main idea of PPC advertising is the bidding process. Different advertisers bid on different keywords to target a specific audience. If they outbid the others, their results will be shown on the search engine results pages or social media sites.
Advertisers pay for every click, so if you want your media channels to succeed, you must also balance the bidding budget and the quality of your ad. People may not click on an ad that is just confusing or poorly drafted.
The most crucial player in PPC marketing is Google and Meta, whose combined influence over the digital marketing space is over 50%. Your ads will be displayed at the top of the search results page with Google. When it comes to Meta services, it will appear on the users’ walls between different posts.
Benefits of PPC Campaigns
PPC campaigns have plenty of benefits, although it is not simple — put out an ad and reap benefits — kind of situation. You need to create an ad that only the search engines will enjoy but also those searching for things on the internet. Additionally, it takes some time to find the right keywords to optimize your results. So, it’s not as easy as buying an ad on TV, but it can bring you much more benefits. Here are some of the most important ones.
- Quick results — probably the most essential element of the PPC ads is that you can quickly see the results in the search engine or other platforms. If you want to promote something right here, it’s one of the best ways to do that.
- Targeted Advertising — additionally, you can target specific keywords and demographics, allowing you to reach people interested in investing in your product/service.
- Spending limits — you have complete control over the amount you choose to spend and the timing of those expenditures.. Whether those would be monthly or daily limits, the bugdet spent on search engine advertising.
- Tangible results — PPC advertising platforms provide incredibly detailed analytics. It can help you track the effectiveness of your advertising efforts and ensure that your conversion and return on investment are pretty high.
Flexibility — You can create and customize your ads, choose different target groups according to your needs, see if the paid social media campaign is doing what it’s supposed to, or maybe you need to tweak some things. It gives you a lot of control over your advertising efforts.
What Is a PPC Agency?
PPC agency is a group of specialized professionals selling their services as digital marketers. Simply put, they take care of your paid social ads and search engine-based digital services. PPC agency usually works as a supplement to your in-house marketing efforts, but you can utilize their services according to agreed upon terms.
The main focus of such an agency is to drive traffic to your website, social media, provide you with leads or increase your conversion rate. These agencies work with their clients to give some insight into PPC marketing as experts.
So, if you want a significant ROI increase, get more qualified leads, and ignite website visibility — an agency is a suitable place to start your journey.
PPC Agency: Scope of Services
- Campaign Setup — a good agency can help you set up PPC accounts, create campaigns, and even find the relevant target audience.
- Keyword Research — one of the key elements; extensive keyword research is vital to finding high-performing keywords for PPC ads.
- Ad Creation and Copywriting — additionally, agencies can help you create ad copies, drive traffic to your website and get more conversions.
- Bid Management — another essential function of those agencies is that they can help you optimize your bids; the whole process can get complicated, and with their help, you can even save some money in the long run.
- Conversion Tracking — a professional agency will also ensure your campaign effectiveness with conversion tracking and optimization.
- Performance Monitoring and Reporting — optimization, optimization, and optimization; an agency can provide you with crucial data on what they are doing, why they are doing it, and how it can help you get more revenue.
If the campaign is set the right way, you will be able to have immediate results, the cost-per-click ratio will drop significantly. Moreover, as the experts will know how to navigate the bidding process, more people will be able to get to know your product, translating into higher visibility in the digital space.
What Are the Benefits of Working with a PPC Agency?
Let’s go over some key benefits of hiring PPC management services. Whether it’s a top PPC agency or the best small PPC agency, you can gain plenty of benefits by partnering with a dedicated team of professionals.
So, to be competitive in the market, let’s review some of the critical benefits of hiring a Pay-Per-Click agency. Let’s dive in!
Insider’s Knowledge
First and foremost, you gain access to some of the insider’s knowledge you don’t have access to. Pay-Per-Click companies are servicing global brands and governments because they understand their market.
For example. If you are operating in the gaming market, and an agency has been working in the industry for years, they can optimize your campaign to reach your target audience and convince them to take a desired action thanks to their knowledge of the market, its demographics, customs, and needs.
Cost Efficiency
Next — you will have a much more efficient campaign if they were made by someone who knows what they’re doing. They will help you with keyword research, campaign setup, bid management, and even ad copy creation. That will allow you to save money and focus on the service/product side of the business
Targeted Campaigns
PPC stands for pay-per-click, but you don’t need everyone clicking your ads. You need a particular group of people interested in your product or service. The PPC agency can help you target those individuals, as they have deep insider knowledge of how those keywords work and how to target specific audiences.
This invaluable knowledge enables you to connect with the most relevant potential customers, driving higher conversion rates and ultimately boosting your campagin’s success.
Performance Optimization
Next, we have the performance optimization aspect of the PPC campaigns. The PPC agencies constantly monitor KPIs to create the most effective marketing campaigns. These insights can help you make data-driven decisions and improve the overall health of your movements in the long run. For example, if you have a computer repair shop, the PPC agency is able to set the parameters for your PPC campaign in such a way, that all the people in your neighborhood will know about your shop, and if needed — will come to your place rather than the competition.
Premium Tools
Additionally, those agencies usually have access to some of the most advanced tools available for the PPC campaign setting. Whether those would be keyword-or audience-related, you will probably not be able to afford a dozen subscription services only to put out some ad campaign. Those would be all the data analysis, keywords research, and other services that you will not only lack the understanding of, but also — would have to buy for yourself.
Better Budget Management
Additionally, you will be able to manage your budget more effectively. PPC experts will help you find your target audiences for less, with detailed reporting on their actions. Their expert knowledge makes them understand how to spend strategically and optimize bids. The goal is to maximize the ROI factor, so they will do as best as possible to lower the reach’s price.
Optimization and Analysis
Additionally, PPC agencies can constantly monitor and optimize their campaigns based on data analysis. They make data-driven decisions, adjust the bids, copy, and send you all the information about their efforts. That way, you can see what went right and wrong in that department and how you can improve over time. Every next campaign that the agency will set will have a data-driven approach. Getting clients will hence be much easier.
Scalability
Lastly, let’s discuss the scalability aspect of working with a PPC agency. Here’s how it works: when your business succeeds and generates revenue, the agency can earn performance-based bonuses. This mutual incentive encourages them to continuously improve your campaign as you grow, which makes them engaged into reaching your campaign goals.
The Best PPC Management Agencies on the Market Right Now
So, we had some theoretical knowledge first; now, let’s get into some nitty-gritty details!
- Who is the best?
- Who is the cheapest?
- Who is the best for my particular situation?
Those questions will not be answered, as there are no objective ways of determining which agency would suit you best. Pay-per-click advertising is a broad subject, so if you have a clothing company or work in construction, you will probably need different experts for those endeavors.
Below you will find a list of reputable companies that have been working in the industry for years and have a great understanding of it.
SmartSites
The first agency on our site is SmartSites. It’s a digital marketing agency based in the United States with expertise in search engines, optimization, social media, content marketing, and pay-per-click advertising.
They are all about data. Finding it, delivering it to the client, repeat. If you decide to choose them, you will have a lot of information brought in front of your eyes, but you can always trust them to make a good decision.
They were named among the 5000 fastest-growing private companies in America. If you choose them, you can be sure you will get what you have paid for. The comprehensive and practical solutions from SmartSites made them a reputable agency in their field and a company you can trust.
If you need a PPC agency in the vast USA region, then SmartSites is the right choice.
GamerSEO
Next, we have GamerSEO, an international agency based in Hong Kong. They specialize in search engine optimization, content creation, and targeted PPC campaigns. Their specific area of expertise is the video game industry and technology. It’s one of the few agencies that are strictly focused on the gaming companies trying to get better PPC/SEO results. Thanks to this focus, they are able to provide an exceptional service in that regard, much better than agencies that seems to be interested in everything and nothing at the same time.
As for PPC campaigns, they tend to focus on targeted specific demographics rather than marketing your product to the whole world, hoping that something will stick. By doing so, they can maximize the efficiency of your campaign and ensure business growth, gaining traffic, quality leads, and a great conversion rate. They have a proven track record of delivering results with many satisfied customers.
If you need SEO/PPC ad company, especially for video game purposes (mobile, consoles, PC, anything), then GamerSEO is the right choice for your company.
You can find more information on the GamerSEO’s official website.
PartnerCentric
Next, we have a PartnerCentric marketing agency. As you can probably tell from the title, they are primarily concerned with creating affiliate programs and partner marketing, but they also do digital ad campaigns. With their help, you can create a targeted ad campaign to find precisely what you need.
As the company focuses on affiliate marketing, it can help you spread the word about your affiliate program in the digital space. Additionally, they can be a great asset in developing your partner program, with the strategy development, affiliate recruitment, commission payout management, and overall project optimization.
As experts in affiliate marketing, they can help you set the best targeted PPC campaign you will ever see. The only downside is that their scope is somewhat limited to their interests, so if you have a shoe company you’d want to promote, you should probably look somewhere else.
Directive
Our next pick is the Directive digital marketing agency. Their expertise is in PPC advertising and Search Engine Optimization efforts, mostly focusing on B2B (business-to-business) advertising. So, if you want to increase your online visibility and get some leads to grow your business, you should consider investing your time and money in Directive.
There is a wide range of services for your B2B marketing efforts that you can get by working with Directive. They have great technical SEO audits, with on- and off-page SEO optimization and PPC ads, focusing on Google Ads and Microsoft Ads. So, for B2B companies, SaaS companies, and anything in between — Directive is the place to go!
Additionally, the company is focused on making data-informed decisions, so they prioritize transparency and performance based on the analysis they have done of your situation.
When it comes to digital strategies for companies, you just can’t go wrong with this one. A team of experts will answer all of your burning questions and help you choose the right strategy for your company. So, if you’re looking for some SEO and PPC strategies for business, you know where to look.
Loud Mouth Media
Next, we have Loud Mouth Media, a PPC-oriented marketing agency for all your ROI needs. When it comes to creating ads that will maximize your marketing efforts, they have little competition. Loud Mouth Media has been a staple in the industry for years, with clients like BMW, Liberty Information Technology, and Tourism Northern Ireland.
So, if the big companies trusted them, they must be doing something right. Well, if you are in the wider UK area, especially in Northern Ireland, you will be pleased to know you can visit their office in Belfast.
They offer a wide range of services, focusing on creating PPC campaigns that are strictly ROI-focused. So, if you want to get your money’s worth, it’s not the wrong place to start wondering.
The most important thing about this company is the customized strategies they draft for their clients. PPC campaigns can be divided into two categories. The first one is a brute approach, setting the campaign as it stands with no optimization, hoping for the best. The second one is the graphically, textually, and ideologically consistent strategy that aims to present an overarching idea rather than just sell you stuff.
With Loud Mouth Media, you’ll be able to accomplish that, as they will help you not only in some basics like bid management or setting up the necessary elements but also in creating an ad copy and helping you creatively take care of the concept at hand. When it comes to PPC campaigns, you can’t get much more.
Klient Boost
KlientBoost is another PPC digital marketing agency on our list, and, as you can probably guess from the name, they are all about Conversion Rate Optimization. With their help, you will have a comprehensive PPC business plan to send customers your way and drive your conversion rate. It will work for your ROI factors and the overall traffic to your website/social media pages.
If you are all about the results-oriented approach, you will enjoy some of the benefits KlientBoost can provide. They are creative professionals based in United Kingdom.
KlientBoost is not just saying they can get you clients. They have proof of that! Working with such clients as Stanford University or AirBnB is a statement of quality that not every company on this list can provide you with. And, if their clients are successful, it means that they must understand PPC advertising.
KlientBoost can help you set up your campaign, find keywords, and monitor ongoing campaigns. They mostly do Google/Microsoft Ads, Facebook, and LinkedIn, especially from the perspective of Conversion Rate Optimization. So, if you need to attract some clients and want to do it fast, KlientBoost is the way to go.
PPC Geeks
Next, we have the PPC Geeks. They offer comprehensive management of your digital marketing efforts, from setting up the campaign to driving results to your website/social media sites.
It’s one of the UK’s leading agencies and a top 3% Google Premier partner. They also mainly focus on the conversion rate and are highly interested in the Return on Ad Investment factors. As they describe, they have achieved an average of 10 times ROAS in their company.
One of the critical elements when it comes to PPC Geeks is the emphasis on working closely with the client. They want you to know what they are doing, why they are doing this, and what can it bring to the table. The company is highly focused on the efficiency aspect of the business so you can expect reports and analyses of your campaign.
Their advertising expertise helped them get over 1000 clients, and most were happy with their choice. So, if you are all about conversion rates and getting new clients — PPC Geeks are the geeks for you.
Precis Digital
Next, we have the Precis Digital marketing agency, specializing in data-driven performance marketing with a wide range of services.
They offer Pay-per-Click advertising, social media marketing, conversion rate optimization, data analysis, and search engine optimization. With offices all over Scandinavia and the world, you can be sure that you are investing in a multinational brand. They can help you find the right target audience for your business and tailor the approach to maximize the efficiency of your advertising efforts.
The big plus of this company is that they work closely with you on every project and focus on making sure that every decision you make is based on reality and data. They provide you with some great insights and share their knowledge to get the best results while ensuring you understand what’s going on in the process.
So, for data-driven PPC management services — you can’t go wrong with Precis Digital. They are leading in the industry, and for a reason. With their international recognition, you can be sure you will be cared for.
Webimax
WebiMax is another digital marketing agency on our list with various services. They focus on creating digital strategies that can influence your one-time PPC campaign and help you in the long run. Of course, this does not mean they are limited in their scope for a singular campaign, but they think about the projects holistically.
The most critical aspects of WebiMax are SEO and PPC advertising. They have been a staple brand in the industry since 2008, and it shows they are not just some random people who managed into this business.
The digital marketing world has changed multiple times, and they are still getting awards, so you have to assume that they are constantly educating themselves in the ways of the new media.
The strong suit of WebiMax is that they are producing great long-term strategies for their clients and cultivating partnerships. With an understanding of the latest trends and algorithms updates, they can provide their clients with some solutions to issues they might have with their digital marketing strategies.
If you are in search of a company that will have your back focused on getting clients and can help you with PPC advertising campaigns and good SEO practices, WebiMax is the right choice.
Bird Marketing
Contrary to what you may have supposed from the name, Bird Marketing is not focused on wildlife monitoring. It’s a rather sophisticated digital marketing agency based in the United Kingdom, offering different marketing solutions for you and your company.
The main focus of Bird Marketing is in the search engine optimization, pay-per-click campaigns and social media/content marketing. From web design to digital strategy — Bird Marketing is up there with the best on the market when it comes to gaining traffic and improving the conversion rate for your website/social media page. They work with different industries in different sizes, so if you are a small business or a bigger company, you will feel there like at home.
They are running their operations mostly in the United Kingdom, but they have recently opened an office in Dubai, so you can see that they are branching out. Bird Marketing is all about creating tailored strategies and campaigns, so that every one of their clients would have their needs met. Whether those would meet driving traffic to the website or getting some leads, you can count on them to create a strategy for you to accomplish that.
So, if you need some effective solutions for your regular marketing problems — this company will definitely take care of all of those needs. Especially if you are working in the United Kingdom, as they know this market best.
Directive Consulting
Directive Consulting is another big agency on our list. This one specializes in search engine optimization and pay-per-click advertising on a massive scale. As they suggest on their site, they spend roughly 3 million dollars each year on research and development in order to be the best choice for potential clients on the market.
The key here is transparency and collaboration with big players on the market with campaigns suited for their needs. Their advanced analytics tools allow them to assess the potential of certain approaches and choose those with the optimal chances.
Building strong relationships with clients is another big thing for Directive Consulting, as they aim to have a long-term relationships rather than incidental ones.
Thus, if the data-driven insights is something that you would enjoy having in your company’s portfolio, then directive consulting is definitely a player you should consider.
Disruptive Advertising
Disruptive Advertising is a digital marketing agency with over 450 millions dollars spend annually for advertising. And, if that did not make you dizzy, they are number 145 on the top 500 fastest growing companies list in America. If you are counting on Disruptive advertising, you are counting on the winner. The company has a great arrey of expertise when it comes to digital advertising, from keyword research, ad copy creation, bid management, and ongoing optimization.
Conversion rate optimization is their big focus, as the agency optimizes every aspect of their clients’ business, from landing pages to social media accounts. Getting higher conversion rates by testing and optimizing different strategies is not an easy job, but it brings the results, and that is what the Disruptive Advertising brings to the table.
If you want to get more clients, more people interested in your product, or just attract more people to engage with your social media profiles, reach Disruptive Advertising. Even though it’s a big company, they have a portfolio of clients in all shapes and sizes. That said, even if you are a smaller company, they will take the time to hear you out.
Brainlabs
Next-up we have another prominent digital marketing company company — Brainlabs. With many high-end clients like Adidas, Wallmart, or CloudFlare, you know that you can trust them when it comes to maximizing your return on investment.
They utilize many different digital marketing channels, offering data-driven insights. The most important aspects or their work are search engine marketing (SEM), pay-per-click advertising, social media marketing, and programming advertising.
Brainlabs are focused on campaign management and optimization, meaning — they want to create a holistic marketing experience, rather than just put on a Facebook ad and let the people swarm your socials.
As the name suggests, this company is all about the mind working, so you can expect numerous discussions, plenty of advice and overall — a good understanding of your marketing situation. If you want to find a company that have your best interest in heart, but operate from the brain perspective, BrainLabs is definitely something you should consider.
Best PPC Management Services — Conclusion
And that is it! Paid search marketing agencies explained. We went over the bigger, the smaller, and the most innovative marketing agencies on the market. Some of those offer you additional marketing help, like SEO services or ad creation, others focus mostly on optimizing your campaigns up to date.
Remember that industry trends are constantly changing. Thus, worked over a decade ago is irrelevant in today’s digital landscape. Even though the client satisfaction is something all of those companies will claim to have and aim for, the e-commerce solutions provided should be informed by insightful analysis instead of the overall trends. If an agency told you that you should pour all your money into TikTok advertising, then you should start raising your eyebrows. And, above all, start looking for another marketing company. For example, you can browse the offer of gamerseo marketing agency which we presented in our summary.
We hope you enjoyed this one and will find yourself an agency to suit your needs. That it is from our side; thanks for stopping by, and we will see you at the next one.
