…ductive and will not add any value if you ask questions such as: “Do people like drop-down menus?”. The right question to ask is: “Does this drop-down menu, with these words, in this context, on this page create a good experience for people who are likely to use the site?”
…ly to give a higher rating to the one you chose, even though nothing about that school has changed. We have a strong compulsion to prove to ourselves that we make good decisions. Even after the fact, we will continue to search for proof that we were right.