Why Adbank Doesn’t Compete With Other Ad Networks
Adbank is breaking the existing digital advertising paradigm by building a new eco-system that aligns incentives among key stakeholders in the industry. Should existing ad networks be afraid or can they and their customers benefit from this revolution too?
Adbank is creating a powerful advertising network built on Ethereum focused on a programmatic, real-time bidding experience that most advertisers know and love. The difference is that we are doing so in a way that is open source, full transparent, providing more value to advertisers and publishers while dramatically reducing the $50 billion problem of ad fraud.
This is a difficult value proposition to compete with for existing ad networks but despite this, we don’t see a future where one ad network rules them all, nor do we think that is beneficial for the advertising industry as a whole.
How Adbank Will Help Existing Ad Networks
Through open source technology and a publicly available API, Adbank’s technology and toolkit will give third parties the ability to build the future of advertising.
The main products of Adbank’s initial launch will concentrate on building a next-generation ad network with an analytics and an anti-fraud artificial intelligence engine.
By building an advertising protocol, Adbank is in the unique position of being able to build an advertising ecosystem designed to be highly resistant to fraud. What 0X did in building the platform to allow relayers/exchanges to be built on their platform, we are doing the same for ad networks.
Having access to the blockchain and its inherent transparency and consensus while leveraging a larger software system allows the creation of artificial intelligence with unparalleled data sources. This allows a system that can do a deep and wide analysis of activity on the network such that fraud prevention becomes part of the building blocks of the project.
The core modules software and databases to manage basic elements such as accounts for advertisers, publishers, affiliate accounts, end-user accounts, ad transactions and real-time bidding, payment processing, data logging and warehousing, analytics, antifraud, and ETH transactions. This, in turn, allows Adbank to make an API available for various platforms and devices.
The API provides these cores services as a toolkit to build multiple products and services. An ad network, analytics package, and an AI anti-fraud system will be the first products developed by Adbank for its initial launch.
Third-Party Development Made Easy
Since the Adbank platform offers an openly available API, other ad networks and other third parties can develop applications in the Adbank ecosystem. Additionally, third parties can use the API to integrate Adbank services into their existing products, expanding the value of their products while growing the Adbank ecosystem.
By using the Adbank API, the company is building a next-generation platform and products. Additionally, the company will be able to offer consulting and integration services, allowing anyone to use Adbank to manage and grow their business.
One example of this integration would be a news organization that wants to build its own in-house advertising system. It would be able to hire developers or contractors to build an in-house solution that leverages all the benefits of the Adbank network and its partners.
Join the Adbank community on Telegram: https://t.me/adbanknetwork
