
I think we are hitting “peak-ad”, and people are starting to rally against its side-effects. The rise of “fake news”, and the so-called “Adpocalypse”, where media brands are worried about their juxtaposition against ads that don’t fit their values, are both examples of the extreme side-effects of ad-driven media. I think the awareness around these issues is leading to people wanting more trust and integrity in their information sources.