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Managing your advertising budget is the most critical but overlooked aspect of Amazon advertising. Your daily budget controls how many times Amazon would serve your ads to its users. In a domain as competitive as Amazon advertising — this can make or break your advertising strategy. It is important to not overspend while also ensuring that you are spending enough to reap meaningful benefits.

Budget management is particularly complex because of its dynamic nature. There are a number of factors one needs to consider when adjusting their campaign daily budgets. For instance, you would want to cut-down your spending on…


Adbrew is an automated platform for Amazon PPC optimization. It’s an all-in-one suite that helps sellers, brands & agencies achieve their goals more efficiently

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