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Managing your advertising budget is the most critical but overlooked aspect of Amazon advertising. Your daily budget controls how many times Amazon would serve your ads to its users. In a domain as competitive as Amazon advertising — this can make or break your advertising strategy. It is important to not overspend while also ensuring that you are spending enough to reap meaningful benefits.

Budget management is particularly complex because of its dynamic nature. There are a number of factors one needs to consider when adjusting their campaign daily budgets. For instance, you would want to cut-down your spending on…

It is no hidden fact that Amazon advertising and its sales attribution model is complex. Sales attribution refers to Amazon attributing the sale of a product to one of your campaigns. Amazon uses different periods to attribute a sale to a product, depending on the type of ad and the platform you are using.

For example, Sponsored Product sales that we see on Seller Central are attributed over a 7-day period, while those on Amazon Advertising Console are attributed over a 14-day period. This simply means, the Seller Central sales are sales which happen within 7-days of the ad click…


Adbrew is an automated platform for Amazon PPC optimization. It’s an all-in-one suite that helps sellers, brands & agencies achieve their goals more efficiently

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