How to Write Captivating Content

2 min readMar 3, 2020

Whether you’re creating an ad or organic post, your copy needs to be exciting and well written. The creative is what initially pulls people in, but the copy tells your story and speaks to your customers. So, how do you write copy that truly captivates your audience? Here are 6 tips to help you write amazing content.

  1. Empathize with your audience. The key to writing any marketing content is knowing your audience first and foremost. Think of who you’re talking to and what they care about.
  2. Connect with your audience. While we’re still talking about your audience, this is different from the first point. Make sure your copy grabs the audience’s attention from the start by focusing on the things they care about from point No. 1.
  3. Usefulness. On top of resonating with what your customers care about, think of how you can solve their problems as well. Here is a good place to look for low-hanging fruit and show what your brand can do for your audience.
  4. Beliefs. On top of being empathetic and useful, speak to your audience’s beliefs! Don’t be afraid to tap into people’s emotions to reach them on a deeper level.
  5. Engage your audience with an offer. Here’s where your call-to-action finally comes in. Once you’ve connected with your customers, you’re ready to promote your offer, whether it be a sale or new product line.
  6. Deliver value on a consistent basis. Once you’ve figured out the best way to speak to and engage with your audience, you need to keep the content coming. Make sure you deliver content on a consistent basis to continue building a relationship with your customers.

For short, this copywriting algorithm can be remembered as ECUBED, courtesy of CopyBlogger. Keep these six steps in mind to create exciting and engaging content for your followers!

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