Social Media Cheat Sheet

Across all platforms, abide by the rule of thirds: 1/3 promoting product or services, 1/3 inspirational and engaging content and 1/3 sharing industry news/tips you believe your audience can benefit from. Also, your users will be more engaged if you use a mix of interactive content, such as giveaways.

Cover image: 820 x 312 pixels

Frequency/best times to post: 1 post/day, before 10 a.m. or after 1 p.m.

Hashtags (#): FB hashtags are a nice touch from a search perspective, allowing you to get more eyes on posts

* 1–2 hashtags per post for optimal engagement

Lifestyle user-generated content (UGC) gets the most engagement on this platform. Mine your messages and monitor your hashtags to gather visually appealing user content.

  • To acquire rights, comment on photos and ask for permission to use them. E.g., We love this photo and would love to use it on our main IG feed with photo credit! If this sounds good, please send us the original to (enter email here).
  • When posting user content, don’t forget to give credit with an @ mention

Frequency/best times to post: 1–2 posts/day, before 10 a.m. and after 2 p.m.

Hashtags (#): Essentially, Instagram’s sorting process and a better way to categorize your post

*Max 7 hashtags per post for optimal engagement

Cover Image: 1500 x 500 pixels

Frequency/best times to post: 2–3 posts/day, throughout the day

Hashtags (#): Effective way to grow your reach, encourage engagement and get discovered

*1–2 hashtags per post for optimal engagement

Know your audience. Who are you trying to connect with? Be as specific as you can to best engage with them and remember to always send real responses to interact and humanize your brand!

Post consistently. The algorithm favors it, you’ll see increased engagement and you’ll stay top of mind.

Respond to @ mentions within 24 hours. This builds a relationship with your customers and shows you care.

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