THE CLIENT AND THE MASTER 2
In my previous write-up (https://medium.com/@addae24/the-client-and-the-master-f98a9c04ba25), I spoke about the relationship the client has with the designer. The client needs to trust the designer’s sense of judgement and creative ability.
In this sequel, I’ll try to talk about 3 salient points that I believe will be beneficial to the client-designer relationship.
1. A CUSHY-RELATIONSHIP
This relationship helps both parties a great deal. With this relationship, the client isn’t too demanding of the designer whereas on the otherhand, the designer has the luxury to put his creative ability to work.
Allowing a designer to have the ability to exhibit creativity is quite different from not checking up on him and the design; it basically means, trusting his sense of appeal. He knows what colors will work well for your kind of business and market (at least you would have briefed him before the project started).
Designers can work under pressure and still produce great results (I’ve seen many) but not unnecessary interference.
2. APPRECIATE THEIR EFFORTS
I’ve seen and experienced many clients that have criticised designs without any foreknowledge of it (that’s not to say a non designer might not be able to identify errors in a design). For instance, if I’m telling you to change letter A or colour C it should be because I have a better alternative or something like that. You don’t negate an intellectual effort if you’re not ready to contribute to it. It dampens the Spirit mehn!
“I wish you could do something about the red colour… Don’t you think the blue is kind of out of place?” isn’t a bad way to “demand” for a correction right?
3. DESIGNERS WORK WITH INFORMATION
Designers are like medical doctors, if you don’t provide information during the diagnosis, the treatment might not match up to 50%.
Inasmuch as designers are creative people, they aren’t magicians. They know what people want but not what’s in your head. You work with them in a cushy manner to produce what you want. Feed them with information and they will grow with you and your design… Cool right!
There’s a lot more to be said but the baseline is for you as a client to have a healthy relationship with your designer to produce what you want.
I hope this was very helpful or helpful? Let’s share ideas. Let me know what you think.
Photo Credit: google.com