YITH vs. Addify — A Comprehensive Comparison of WooCommerce Abandoned Cart Recovery Plugins

Daniel Taylor
4 min readOct 6, 2023

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As e-commerce continues to thrive, cart abandonment remains a persistent challenge for online retailers. Customers load up their virtual carts but often leave without completing the purchase, leaving behind a trail of lost revenue. However, there’s a silver lining: with the right tools, you can turn these abandoned carts into successful sales. In this article, we’ll examine two prominent WooCommerce Abandoned Cart Recovery plugins — the YITH WooCommerce Recover Abandoned Cart and the Addify WooCommerce Abandoned Cart Recovery Plugin. We’ll delve into every aspect, from pricing to features and benefits, to help you choose the ideal solution for your online store.

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Pricing

YITH WooCommerce Recover Abandoned Cart

  • Price: $89.90
  • License: Single-site license
  • Updates and Support: 1 year of updates and support included

Addify WooCommerce Abandoned Cart Recovery

  • Pricing: $79 Varies based on features and version
  • License: Options range from single-site licenses to multi-site licenses
  • Updates and Support: Depending on the selected package, you may receive updates and support for 1 year or more

Features

YITH WooCommerce Recover Abandoned Cart

  • Email Campaigns: YITH’s plugin enables you to send customized email messages, including coupons, to users who abandon their carts.
  • Email Templates: You can create and customize email templates to suit your branding and messaging.
  • Guest User Support: The plugin captures email addresses for guest users via a modal popup, increasing the reach of your recovery emails.
  • Advanced Control: Gain advanced control over recovery emails, including scheduling, sending intervals, and tracking.
  • Coupon Integration: Attach discount coupons to emails to incentivize cart recovery.
  • Role-Based Recovery: Choose to recover carts for all users or only specific user roles.
  • Dashboard: Access an intuitive dashboard to monitor abandoned carts, pending orders, and recovery performance.
  • Email Log: Keep a detailed log of all abandoned cart emails sent via the plugin.

Addify WooCommerce Abandoned Cart Recovery

  • Email Campaigns: Create multiple follow-up emails with the ability to schedule them to send at various intervals.
  • Email Templates: Customize email templates to match your brand and messaging.
  • Performance Dashboard: Track abandoned carts, pending orders, and recovery details with a detailed performance dashboard.
  • Guest User Support: Capture email addresses for non-logged-in users via a modal popup.
  • Discount Coupons: Offer customizable discount coupons attached to cart recovery emails.
  • Role-Based Recovery: Restrict abandoned cart emails by user roles and set separate templates.
  • Email Log: Maintain a log of all outgoing abandoned cart emails.
  • Customizable Buttons: Personalize cart recovery button text to align with your brand.
  • Cron Job Scheduling: Schedule email sends using a cron job for precise timing.
  • Precapture User Email: Capture emails for non-logged-in users before checkout or on the checkout page.
  • Privacy Options: Choose to show privacy text when capturing emails.
  • Order Status Recovery: Recover abandoned carts based on order status.
  • Unsubscribe Option: Allow customers to unsubscribe from abandoned cart emails.

Benefits

YITH WooCommerce Recover Abandoned Cart

  • Effortless Recovery: Reach out to users who abandoned their carts with customized emails, potentially recovering lost sales.
  • Flexible Email Scheduling: Define when recovery emails are sent to match your audience’s behavior.
  • Advanced Control: Gain in-depth insights into abandoned carts, site visits from emails, and recovered carts.
  • Coupon Incentives: Encourage customers to complete their purchases with special discount coupons.

Role-Based Recovery: Target specific user roles for tailored recovery efforts.

Addify WooCommerce Abandoned Cart Recovery

  • Complete Cart Recovery System: Set up a comprehensive cart abandonment recovery system with ease.
  • Automatic Email Sending: Automatically send emails to users with abandoned carts, allowing for efficient recovery efforts.
  • Email Customization: Customize email templates to match your brand’s style and messaging.
  • Discount Coupons: Offer enticing discounts with customizable coupons attached to recovery emails.
  • Performance Dashboard: Monitor and track abandoned carts, pending orders, and recovery performance from a single dashboard.
  • Role-Based Options: Tailor your recovery strategy by targeting specific user roles.
  • Flexible Scheduling: Create multiple follow-up emails and schedule them at different intervals to maximize recovery rates.
  • Email Logging: Keep a record of all abandoned cart emails sent, ensuring transparency and accountability.
  • Precapture Guest Emails: Capture emails for non-logged-in users through a modal popup.

Conclusion

When it comes to recovering abandoned carts and boosting your e-commerce revenue, both the YITH WooCommerce Recover Abandoned Cart and Addify WooCommerce Abandoned Cart Recovery plugins offer robust solutions. However, the choice ultimately depends on your specific needs and preferences.

WooCommerce Abandoned Cart Recovery offers a more flexible pricing structure, allowing you to choose the package that suits your requirements, from single-site licenses to multi-site options. With features like customizable buttons, precise scheduling, and a comprehensive performance dashboard, Addify provides a user-friendly experience and offers discounts as well.

In summary, both plugins excel in helping you recover abandoned carts, but your decision should be based on your budget and specific feature preferences. Whether you choose YITH or Addify, these plugins can significantly boost your e-commerce sales by converting abandoned carts into successful purchases.

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Daniel Taylor

A professional writer with a proven track record of creating compelling and persuasive content for diverse audiences.