Art on the App Store II

Mar 23, 2016 · 3 min read

On March 22, +ArtApp sent the the following letter to Philip Schiller, SVP of worldwide marketing at Apple, focused on our request to add an Art category on the App Store and improve discovery of arts-centered apps. This is our second letter; we have not yet received a reply to the first one.

Dear Phil,

We are writing to follow up on the letter we sent you last month, seeking to open a dialog on improving the organization and discoverability of Art in the App Store.

Since that correspondence, support continues to grow for our request that Apple create an Art category on the App Store.

Below are a few recent statements of support we hope can illuminate why we feel this is important not only for the App Store, but for human culture and artistic innovation worldwide.

From Eric Shiner, Director of The Andy Warhol Museum:

Andy Warhol fused art and technology in exciting new ways throughout his artistic practice. It is our goal as an institution devoted to the life and work of Warhol to do just that, and an Art category in the App Store serves as a reinforcement of that purpose and encourages similar future innovation.

DeviantArt is a massive community of tens of millions fitting every description, all deeply engaged, fascinated and pulled to the arts, nurturing the arts in everyone. It is a place where art starts for many. When they look for each other and for kindred minds they start with the word Art, as should Apple.

Art is its own category in life: creative geniuses throughout history haven’t poured their souls and talent into creating Lifestyle, Education or even Photo & Video — they create Art. This isn’t a small niche — everyone loves art, in one shape or form, and we should have an easier way to find the most beautiful, inspiring, and important cultural content on the App Store.

Steve Jobs sometimes called his computers works of art, and he inspired generations of digital creators with Apple’s elegant hardware and software. It would honor his passion for expanding the boundaries of art to add an Art category to the App Store.

In 2014, over 1 million people attended art fairs worldwide, while this past winter, Art Basel released its first iPhone app. In 2015, global art sales were $63.8 billion, with new apps for discovering, buying, displaying and learning about art appearing all the time.

By creating an Art category, Apple has an opportunity to create the first repository of arts-centered apps in human history.

As artists and members of the art world, we are available to help. Our +ArtApp site features a curated selection of over 100 apps centered in the arts. And we’re open to share knowledge and connect our communities to help increase the ease of discovering Art on the App Store.

If you have a moment, please take a look at our website:

We are based in NYC and available to speak further via email, on the phone, or in person. Thank you for your time and consideration of this letter. We are looking forward to your response.



Written by


An art collective dedicated to research, incubate and support the nascent App Art movement and arts-centered apps worldwide.