When will Apple recognize Art?


Amid Apple’s Silence, +ArtApp Launches Temporary HQ

May 17, 2016 (New York, NY) — Since launching in November 2015, +ArtApp — the art collective petitioning Apple’s App Store to add an Art category — has galvanized the support of artists and technologists around the world, receiving over 13,000 individual endorsements and the support of The Andy Warhol Museum, Phillips, Kickstarter, DeviantArt, Eyebeam, NEW INC, ArtStack, ZKM, Generate, Artspace, Vango, Electric Objects and many more artists and art organizations.

Apple’s App Store remains a confusing and unwelcome place for artists, art organizations and all those who are drawn to the arts. Despite several invitations by +ArtApp to dialogue on improving the discoverability of arts-centered apps, Apple has yet to respond, and the App Store remains without a dedicated Art category.

Following the appointment of Apple SVP Phil Schiller four months ago to revamp the ailing App Store, recent news reports by Bloomberg and The Verge suggest a secret team of 100 Apple employees are working to “explore changes to the App Store”.

With Apple’s World Wide Developer’s Conference slated for June 13th, the question remains, “When will Apple recognize Art?”

This question, along with +ArtApp’s mission to expand the diversity and scope of app artworks, will be explored at ArtAppHQ. Open to the public at The Clemente Soto Vélez Cultural & Educational Center in Manhattan’s Lower East Side, to run May 22-June 23, 2016, the HQ will facilitate further activism, research, curation and discussions of the nascent App Art movement and arts-centered apps worldwide. This process-oriented exhibition will close with a reception on Sunday, June 19th, 2016.

Visitors to ArtAppHQ can participate in panels and workshops, and explore a range of app artworks alongside interviews with artists and members of this growing community. +ArtApp’s app, to be developed during the exhibition, will feature a curated selection of app artworks and arts-centered apps, including history, information and links that help people discover and learn about these apps now lost in the App Store. The office and workshop spaces will facilitate new work and the exchange of ideas, including the formation of an art app archive, while the studio uses apps to record and post activities within the exhibition onto its +ArtApp web video channel.

Featured guest speakers will include: Ben Fino Radin, Associate Media Conservator at the Museum of Modern Art; Paul Miller, aka DJ Spooky; Megan Newcome, Director of Digital Strategy, Phillips Auction House; Magda Sawon and Tamas Banovich, Co-Owners of Postmasters Gallery; Roddy Schrock, Director of Eyebeam.

An invitation to the show will be shared with Apple and Google representatives and +ArtApp welcomes them to visit, dialogue and share ideas on how to improve the support of artists and art organizations creating apps.

To view details on events and programming during ArtAppHQ, visit:

To sign the petition, visit:


+ArtApp is an art collective dedicated to research, incubate and support the nascent App Art movement and arts-centered apps worldwide. Key members include:

Seth Indigo Carnes is a media artist whose work explores the boundaries of contemporary culture. He has exhibited work in the US and internationally. His app artwork, Poetics, is a visual poetry app, used in over 150 countries and to teach across an array of subjects in schools.

Serkan Ozkaya is a conceptual artist whose work typically operates outside of traditional art spaces. He has shown in solo exhibitions across the US and internationally. His app artwork, MyMoon, enables a view of the moon and world in a new way, as a public art piece.

Paulina Bebecka is an independent curator and a director at Postmasters Gallery, a pioneer art gallery in New York embracing new media arts since 1984. Her exhibitions and projects have been reviewed by various publications including the New York Times, Modern Painters, ArtInfo, artnet, Vice, and the Huffington Post among others.

Kaitlin Till-Landry is an artist, archivist, and designer with a background in media collections design including the design of an archival system for the Canadian video art archive Vtape. Her performance and media work has been shown at the Museum of Contemporary Canadian Art and the Power Plant Contemporary Art Gallery.

Visit www.artapp.org for more information.

ArtApp HQ

The Clemente Soto Vélez Cultural & Educational Center
LES Gallery, 1st Floor
107 Suffolk St.
New York, NY 10002

Open Hours

ArtAppHQ is open Friday through Monday 3:30–7pm

Special Events and Programming:


Instagram @artapporg
Twitter @addingart
Facebook www.facebook.com/addingart

Media Contact

Kathryn McKinney


+ArtApp would like to thank HiddenRadio for their generous support of the audio within the ArtAppHQ exhibition. For more information, visit: http://hiddenradiodesign.com

The ArtAppHQ exhibition is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council by the New York State Council on the Arts with the support of the governor Andrew Cuomo and the New York State Legislature.