14 best SEO strategies for E-commerce website
Although SEO strategies may look easy superficially, but practically it involves complex methodology that needs a technical knack to exhibit exciting results. E-commerce websites have a complicated process, and hence SEO strategies must adhere to a distinct set of best practices, other than the usual steps such as social media campaigns, quality inbound links, rich content etc. There are some outstanding SEO strategies which need to be implemented to maximize leads, sales and organic search results.
1. Maintain unique product content and catchy Meta description
It is essential that every product of the e-commerce website has unique description given and should not duplicate the manufacturer’s description of the product. Though the process is tedious, but hard work definitely will pay you good results.
When the website appears on the Search engine result page (SERP), it should have a brief content on your product website. It should be compelling enough to attractive your user’s attention.
2. Request for user reviews
Your E-commerce website should have a review section for each of the product page. Encourage your user to post their reviews. This will have a strong impact on your sales.
3. Provide a smooth site navigation
The e-commerce website should have the pages organized, considering every factor and categorized on the basis of easily accessible and easily understandable groups. The site map should be easy to follow and the design should be pleasing to the eyes. If the digital user experience is not delightful, then you may not get good leads and hamper your business revenues.
4. Instill high-quality image to optimize site loading time
By uploading too many images with huge sizes can overload the website and may take the time to load. Therefore, upload high quality, small sized images and provide a provision to zoom it to see a larger version. This will help to load the site quickly and also the purpose will be solved.
5.Provide links between pages where ever required
The website should have links to relevant pages in the website domain to avoid too many clicks to get to any given page on the website.
6. Make your website responsive
As more and more people use mobile to access the internet, it is essential to optimize the website for the mobile platform so that the user can enjoy the benefit of viewing the website from the mobile devices.
7. Provide social share button on your website
The e-commerce product website should have a social share button so that the user can share the information of the product with their friends and followers.
8. Out of stock and unavailable item page should be kept up and running
It is quite possible that few of the stock may not be available, instead of hiding them from search results, keep them alive and add relevant information such as “Stock not available currently and will be filled in X days”. This will give more permanent pages and provide a greater base of indexable content for Google bots to scour.
9. Provide separate seasonal pages to attract seasonal products
Some products are available only during seasons, therefore to allure the attention of the audience on seasonal categories, it is important to create specific seasonal category pages.
10. Provide relevant product videos and images
Make sure to support your e-commerce website with relevant product image and videos. All the pictures uploaded should be of high quality so that the user can easily understand the look and feel of the product.
11. Make your e-commerce website secure
Security is an important aspect of any e-commerce website and hence ensures to have HTTPS encryption for user security.
12. Develop inbound links
Your e-commerce website should have significant inbound links to the deepest pages on your site. This will give a significant opportunity for deep linking.
13. Free your website from errors
Regular checking of your website by using Google Webmaster Tools and site crawling tools like screaming frog, you can do a routine check up to make sure none of your permalinks is generating 404 errors.
14. Strengthen your relationship with user through community groups
Create community groups and engage with your user to exchange information and reviews related to the product. You can respond to their queries and enhance your product portfolio through their reviews and suggestions.
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