The Search for Words that Transcend
A dot of blood.
A dot of blood drops.
A dot of blood drops in a field.
A dot of blood drops in a field of fresh snow.
The first invisible design hides in plain sight. It is as transparent as a window, allowing the meaning to shine through. When properly executed, it never draws attention to itself. It is functional, disposable, a utility that you only notice when it fails. Obvious in hindsight…