Ade Adewunmi
Ade Adewunmi

Ade Adewunmi

Working at the intersection of data, digital and strategy. Digital organisations and their cultures interest me so I write about them. I watch too much TV

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Finding new ways to explain a new world

Art and design can help build customer trust in digital products and services; and this is a source of competitive advantage.

Jan 13 · 7 min read

Is maintenance-by-design possible?

If re-use and extensibility are so great, why do so many of our structures and processes militate against them?

Dec 5, 2018 · 5 min read

DataJam North East: Working across data silos to fix real problems

The best Data Jams mimic successful organisations in complex highly fragmented environments. They depend on multistakeholder collaboration.

Oct 17, 2018 · 6 min read

How data-driven organisations can harness the power of ‘many eyes’ and improve the accuracy of…

Can the accuracy of data models & analytics be improved by the collective wisdom of a data-driven enterprise? Yes, it starts with…

Sep 28, 2018 · 4 min read

The unbearable lightness of regulation

Increasingly, the online world impacts our lives as significantly as the offline one but without the equivalent protections. Why is that?

Jul 20, 2018 · 7 min read

The world as it is versus the world as it 'should' be

Our models of the world shape the decisions we make. Good decisions require models and data that capture the messiness of the real world.

Jul 14, 2018 · 7 min read

Before the computers take over…

Realising the power of data analytics, AI or even Robotic Process automation requires good data governance. That’s about more than boards.

Jan 15, 2018 · 6 min read

Here’s hoping 2018 is a year of good stories and better conversations

Stories matter. They shape and reinforce the way we see the world. We need good ones.

Jan 8, 2018 · 3 min read

Making big data more human-sized

Stories can help us demystify data and technology and have the type of mainstream conversations we need to so we can better manage it.

Aug 3, 2017 · 5 min read

The real reason everyone should learn to code

Is playing around with code the gateway drug to systems thinking?

May 27, 2017 · 5 min read

Leadership skills when you’re in the business of disruption

A couple of weeks ago Rebecca Kemp and I ran a leadership workshop at the Service Design in Government conference. We had a great time…

Apr 19, 2017 · 5 min read

Fine, you can reuse my personal data; but could we at least talk about how and why?

I’m not overly enamoured of native apps and I am particularly irritated when organisations use them as a way around poor website design —…

Nov 7, 2016 · 4 min read

The commodification of data

Earlier in the month I screen grabbed this tweet by Peter Wells. It perfectly articulates something I have been thinking about a lot in my…

Oct 29, 2016 · 3 min read

When the team is the unit of delivery, trust matters

I’ve worked in single(ish)- and multidisciplinary teams and I firmly believe that holistic product development is best achieved through the…

Jun 1, 2016 · 3 min read

What documentaries about music bands have taught me about productive teams

Anyone who knows me (even a little bit) will be aware of how important TV is to me. This isn’t something I often have to justify — TV’s…

Dec 28, 2015 · 7 min read

The more things change, the less they stay same

Transformation is hard enough on a personal, human level. At the organisational or societal level, it’s almost impossible. Evolution, in…

Jun 27, 2015 · 2 min read

You and Your Data.inc

In an earlier post I wondered what it would take to shift societal thinking about the ownership and terms of exchange of user data. I…

Jun 3, 2015 · 2 min read

Reputation Portability

Ebay and its users enjoy amazing network effects. The site’s value to its users- buyers and sellers- is limited only by the functionality…

Jun 3, 2015 · 2 min read

Whose data is it anyway?

Muted outcry about Sainsbury’s decision to halve its Nectar points offer to one per pound says a lot about our attitude to data ownership

May 16, 2015 · 3 min read

Growing digital organisations well (Part 2)

Even the best digital organisations risk self-harm from over-engineering their solutions but if you let them, your users will save you

Apr 29, 2015 · 4 min read