Imagine if Nike built cool shoes and didn’t care for its brand… Crazy right? But this is how most companies start out; they’re going to build the best fricking shoes on the planet! Shoes that increase your performance by 25% as shown by our own studies. Shoes that are the new Ubers for urban Googlers. Shoes that all cool people will buy and you should too!👊 Sound familiar? That’s because most startups start this way – their idea is not to create a brand but a product.