These days, individuals are exponentially spending their time indulging in their phones. Reportedly, people use their smartphones for an average of 4.8 hours each day. Mobile is rapidly becoming a highly effective medium for better ad engagement and visibility.
Due to the increasing prominence of mobile advertising, entrepreneurs need to level up their game regarding the varied forms of mobile ads. Let us now check out the essential things one must understand when in business on the types of mobile ads available and opt for the one that is good for business.
Top Mobile Ad Types
Not every type of mobile ad is the same. Let us check out the comprehensive list of the different mobile ad types that you can use in your campaign.
Banner Ads
Banner ads use the non-obtrusive banner at the top of the page, promoting their products and brands. Such ads get embedded into the web ad server or the mobile app. The banner ads get streamlined to instantly grab the consumer’s attention with top-notch images, brighter colors, and quick text blurbs, including the call to action.
As there is limited space for the content, mobile banner ads often rely on brand awareness and recognition for more excellent value while considering the smaller ad format that does not allow detailed information. The goal is to pique the customer’s interest, causing them to click over the brand’s webpage for more excellent conversion.
Native Advertising
Native ads are often distinctive because they do not appear like the typical mobile ad in an ad network. Such ads appear native to the page’s content, just like the organic content written down for the targeted page. For this, the ad format is often the same as the content, so if the page is an infographic or a blog, the native ad content is often indistinguishable. Additionally, they get embedded into the mobile web environment as they hardly get blocked to get brought out of this content.
The main players across the ad community select the native display because it fits seamlessly into the customer’s user experience without being forcefully interrupted.
Interstitial Ads
These are often created for the creative ad designs, as this form of ad gets displayed across the whole page while the page loads. They grab the eye of the users and often render no other option for the user other than interacting with a mobile ad. Users need to close out of the ad before they proceed to the content.
For instance, consider playing a game on a mobile phone. A short video often appears as an ad with another game, product, or service. These interstitials would consume the whole mobile and desktop screen while offering distinctive ad options, resulting in more fantastic clicks, engagement, or conversion.
Mobile Video Ads
Video ads often come in how they sound; however, they are incredibly complex whenever they get used. They would show videos related to the brand whenever the consumer interacts or clicks on the page. The ideal example is on the social media platforms of Facebook and Instagram or in between the views happening with YouTube ads.
Video ads are one of the costliest digital ad options, but they are the ideal way to attain a higher conversion rate and impression. Several businesses opt for this type of ad placement, with most consumers being visual learners. If they post a video explaining the product use, there is a greater scope for their conversion rates to increase.
Rich Media Ads
These are interactive and highly dynamic ads, as they are often restricted by the brand’s budget. This brand would select the rich media ad since it wishes to engage with its key audience creatively while deriving the perks of the higher CTR. These are the types of ads that would catch the attention of the consumer since the ad targets them conveniently and allures them to it.
Closing Thoughts
Mobile advertising is quickly becoming one of the ideal ways to target consumers at different levels of the marketing funnel. The rapid growth of the digital space makes it even more clear how business owners adapt to the new ad space, focusing on enriching the mobile customer experience.
