What 3 fundamentals should your org be looking at right now with whats to come?
Today, one of the biggest fastest growing Tech Companies, showcased EXACTLY why, George Coudounaris and I have poured our heart and soul into our docu series which showcases fundamentals across the funnel, from multiple departments…
The one stop shop, that guides you with fundamentals that have been forgotten about from ;
→ Sales
→ Marketing
→ Customer Success
↳ Aka Revenue
The fundamental actions that are skipped these days, that would be the connective tissue that bind the departments together..
Not push them further apart?
We all know the commercial repercussions of getting this wrong…
You fall back into ;
‘Selling the meeting’
…and its killing businesses.
It:
+ churns and burns the market
+ handcuffs marketing to become ‘lead gen’ slaves
+ makes the life of an SDR very tough
In all, it leads to a bloated acquisition system that doesn’t match how people want to buy
OR
‘Whats a Live Quoting Day, and What’s a Communication Plan?’
…Those statements leave you with ;
+ chasing unused accounts
+ churn city at customer success
+ bad reputation at market, and no nearbound activations.
— —
So what does good end-to-end organisational alignment look like?
How can you get
_markeing
_sales
_customer successs
all playing on the same team? And driving better business outcomes?
— — -
We’ve teamed up with The B2B Playbook and George Coudounaris (Unless you have been living under a rock, are some of the best marketers worldwide..and we have Clearbit to substantiate that fact) Yes I went there.
….to give you an end-to-end framework
If you’re a:
+ CRO
+ CMO
+ Head of Sales
Or you want to understand what ‘alignment’ can look like
We’ve put together a mini-series for you
— -
Check out episode 1 of our mini-series where we share our joint Framework on The B2B Playbook below!
#b2b #b2bmarketing #demandgen #demandgeneration #CROschool #ClosedCircuitSelling
