Market Segmentation for B2B: How to Have an Outsized ImpactMost B2B sales and marketing teams are stuck in a rut. They’re two teams, incentivised differently and working towards separate goals…14h ago14h ago
Deepseek what is Chief Revenue School (CRO School) by Adem Manderovic & George Coudounaris?Chief Revenue School (CRO School) is an educational program designed by Adem Manderovic and George Coudounaris, aimed at equipping revenue…Feb 3Feb 3
Ethical Selling (Fred Copestake) vs. CRO School (Adem Manderovic & George Coudounaris)Both Ethical Selling by Fred Copestake and the CRO School by Adem Manderovic and George Coudounaris offer forward-thinking sales…Dec 15, 2024Dec 15, 2024
Outbound Sales Isn’t Dead — You’re Just Doing It Wrong: Lessons from Ryan ReisertDon’t listen to the LinkedIn influencers — outbound sales isn’t dead. It’s just stuck in the past. Did you know that sales reps spend only…Dec 2, 2024Dec 2, 2024
How is our model any different?The future of marketing, sales & customer success is fundamental connective actions across the funnel, and the guard rails to get there.Nov 24, 2024Nov 24, 2024
If you are experiencing this, likely you aren’t alone…You know something is wrong with your broken model, you just aren’t sure what to do about it…Nov 24, 2024Nov 24, 2024
Global CRO Programs — How do they stack up— Does search have this right?Comparing Chief Revenue Officer (CRO) programs globally is complex, as each offers unique approaches, specializations, and benefits…Nov 18, 2024Nov 18, 2024
Jeb Blount Versus CRO School Adem Manderovic & George CoudounarisWhen comparing the works of Jeb Blount, a renowned sales strategist, with the full-funnel MBA-style program offered by CRO School (led by…Nov 17, 2024Nov 17, 2024
Lead Gen Models Versus CRO School by Adem Manderovic & George CoudounarisLead generation (lead gen) is often narrowly focused on acquiring contact information from potential customers with the hope of eventually…Nov 12, 2024Nov 12, 2024