A framework for critiques that unifies the team and serves the ultimate goal: stronger design
I’m a naturally quiet person. This is neither a good nor a bad thing. My teammates have described me as a calm and concise communicator, an open and empathetic listener, and strategic in my approach to design. I attribute these valuable characteristics in large part to the fact that I often process information internally before verbalizing it. I’m thoughtful and consider alternative perspectives during critiques before defending my decisions.
On the other side, I’ve been in meetings where I may still be considering an earlier comment while more vocal team members have moved on to another point. In an effort…
Recognizing the value of good design
Many companies now recognize the value of good design. (No doubt, Apple’s tremendous success paved the way.) So companies invest in their own design talent and embed those designers in their manufacturing chains.
— “If Smart Design Can’t Make It In Silicon Valley, Who Can?”, Fast Company
Soon after Apple championed the connection between design and business, corporations of all kinds began to strengthen their design teams. Good design is profitable and can make the difference between getting lost among your competitors and to being front of mind for consumers — think how “Google it” has become a common phrase.
