Digital Marketing Weekly Roundup #52

Hey! Before we get to this week’s top marketing insights, I first wanted to say cheers to 2017, and cheers to you from the AdHawk team.

It’s been an incredible year since we left Techstars Boulder for New York City.

We brought AdHawk out of Beta and are now optimizing ad accounts for hundreds of businesses. The response has been incredible, with early customers rating our ability to optimize at 96 out of 100.

All of you have learned with us in 2017 and many of you have patiently waited for access to the platform. So, the names and faces working to simplify digital advertising through software, custom reporting applications, and top-notch free content would like to say thanks for making 2016 unforgettable:

Our founders, Dan & Todd, accepted top startup at AdTech NYC and some friendly bunny ears from myself.

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Fun fact: it takes 9 AdHawks to open a door at Escape the Room NYC. A well-oiled problem-solving machine:

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Once we hit the Big Apple, Ulises and Diego let their inner Steve Jobs shine:

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We can’t wait to show you what we have in store for 2017. From everyone here at AdHawk, we wish you a Happy New Year!

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MUST READ

1. Turbo-Charge Your Marketing with these 355+ Power Words

It’s tough to justify spending 10 minutes perfecting your Tweet. But the difference between a share and skim by might be the difference of a single word. Stay creative my friends.

2. Boost Click-Through Rates by 156% and Beat Banner Blindness with Great Ad Design

Ad fatigue is real. That’s why we recommend using Gmail ads. It’s relative newness makes it hard for viewers to ignore.

3. Facebook Releases Government Requests Report

A slew of misreported metrics flew out of Facebook headquarters this year. It’s hard to tell if this report is an effort to be more transparent, or shift the focus on government’s responsibility.

4. 5 Key Steps to Marketing Your Local Business Online

Turns out a third of Google searches are for local results making local search ads one of 2016’s biggest stories of 2017. It’s the best thing you can do for your local business.

SMART TIP OF THE WEEK

Watch More Scott Galloway:
 
How to be a Winning Brand in 2017
 
What to Expect in 2017


Originally published at AdHawk Blog.

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