Digital Marketing Weekly Roundup for February 5th

MUST READ

1. The Headline Checklist: 9 Simple Steps to Better Headlines

If you write quality content, but nobody reads it, did you really write quality content? Ben from Process.st breaks down the key to getting your audience to click on your content in his guest post

2. 3 Influencer Marketing Tools You Should Master

As you may know, growing a “tribe” or community around your brand can be one of your business’s most power tools for growth. These three tools can help you get there

3. How to Become #1 in Your Local Market

Regardless of where you are in the world, Jens Nylander breaks down the steps you can take to dominate your local market in less than 1 year. Hear his thoughts here

4. NEW: Instagram Doubles Video Ad Length to 60 Seconds

This week, Instagram launched 60 second video ads with T-Mobile, Drake, Guinness, and more. Facebook continues to chip away at YouTube’s market share.

This Week’s BEST Digital Marketing Jobs

1. Product Marketing Manager @ Percolate — SF
2. Growth Hacker @ Fundera — NYC
3. Sr. Product Marketing Manager @ Recurly — SF

Easy Tweets

• Cost for a 1 SECOND #SuperBowl ad in 2016 is a whopping $160,000.
• The cost of a 30 sec. Super bowl ad ($5mil) could buy you a NYTimes.com takeover for 2 weeks.
• $4.5 billion has been spent on #advertising in the first 50 yrs of the #SuperBowl