PPC Advertising, as told by 21 Gifs

If pictures speak 1,000 words, and Gifs are just a series of pictures stitched together, prepare yourself for a 2,000,000 word post explaining PPC Marketing. Tweet us your favorites @AdHawk

This article was originally posted on the AdHawk Blog — https://blog.tryadhawk.com/marketing-tips/ppc-gifs/

1. Setting Up Your First AdWords Campaign

2. And you think you’re good to go after launching said campaign

3. But your broad match keywords produce some… unexpected results

4. And you’ve got some b(ad) targeting

5. And your landing page doesn’t deliver

6. And then you realize that your competitors are bidding on your brand name

7. So you run a branded keyword campaign

8. And make your first attempts at customizing your ads for mobile

Jon Snow knows nothing about mobile marketing

9. And attempt to structure your Google Shopping Merchant Center

10. Things are working… but you’re not sure how

11. Maybe you have a big budget to work with, so this should be easy, right?

12. Either way, you’re starting to feel like this guy

Shout out to Kirk Williams

13. Because things are pretty hectic.

BUT! There are some great ways to improve your performance and understand your campaigns!

14. Sending Bad Keywords to the Grave

Learn how to use the search terms report and negative keywords

15. Achieve hero status by turning off bad settings like accelerated delivery

Make sure to turn off these four as well

16. Your find some awesome advertising tutorial videos

17. And you start gaining confidence. You’ve got (G)mail Ads!

18. You set up ad extensions, which is like free money

AdWords Ad Extension Guide

19. You let AdHawk run your campaigns for you

We’d like to think of AdHawk as the arm holding your beer here while you dance

**Bonus: 20. How you feel running seasonal ad campaigns

21. Hiring PPC help

How are you currently feeling? Tweet us @AdHawk

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