We start with a setting or exposition: our character (persona) is Luke. Luke lives in the USA, he has many services subscriptions. He actively purchases new subscriptions. The conflict (problem) is that he simply has so many subscriptions, he loses the track of it. He doesn’t have a tool to control and monitor all of the subscriptions. The rising action (solving a problem) starts with generating big and small problems (pain points) across it. The culmination defines the major problem and at the falling action we try to solve it in multiple ways. Finally, the outcome is that best way to solve it.
…ng that everyone’s proud of. Oh, my mock was great, but the engineer didn’t implement it correctly. That’s poisonous thinking right there. You, the designer, own the product that goes out to users, not the Photoshop mock on your computer. If something wasn’t implemented correctly, why didn’t you do something about it? Why didn’t you ask the engineer to show you the implementation right after she finished it so you guys could go over it in detail? Why didn’t you check in during the building phase to see if she had any questions about the design? Why didn’t you file a task for her to fix the bug after you saw it?