Users scroll or don’t scroll UX myth.

Introduction

Muhammad Adil
May 20 · 3 min read

You simply don’t need to squeeze everything on your homepage or above the fold. What’s more important is to follow design principles and structure your content in a way that encourages users to scroll and browser your website

Please keep in mind that content in the hero does get the most eyeballs but they prove that people do scroll and browse website beyond the fold.

Things go different for the web applications, in the recent surveys conducted, results shows that user are tend to scroll in the website and mobile but for the web applications the user are more focused on the fixed screens.

Findings

In July 2011, Apple removed the scrollbar from Mac OS X (Its the default setting, through the user can put it back). This clearly shows that people are so familiar with the scrolling which they don’t even need the visual clue for it.

Cheatbeat a data analytics provider, analysed data from 2 billion visits and found that “66% of the attention on a normal media page is spent below the fold.”

On mobile, half of the user start scrolling within the 10 seconds and 90% within 14 seconds — Stats from MOVR (Published in Luke Wroblewski’s tweet)

Web Application

In the web applications the users are more focused to stay on the fixed screen, as an idea web application are the compact form of all the features. So the same rule goes for the data on the screen too. The data to be shown on the screen should be adjusted on the fixed screen.

1.0 Initial Dashboard screen for the amazon managing application for the vendors
2.0 Populated Dashboard screen for the amazon managing application for the vendors

As shows in the images all the data is well adjusted on the fixed screen with proper breathing spaces. When the user comes on the web application he want the application to show all the data under one sight of the eye. In one look the user can analyse the insights, Sales, Profit/loss etc. With the eye point of the UX it will reduce the clicks of the user through out the application. User don’t have to direct himself to different screen or scroll to have a look at the overall summary of the data.

Although there could the scroll added in the data charts.

3.0 Product listing screen for the amazon managing application for the vendors

For example in the image 3.0 there is a list of data in the data chart. So the scroll in necessary at this position of the application.

Data analytics provider Cheatbeat analysed over 2 billion website visits and found 66% of attention on a typical web page is “below the fold” — people scroll to get there.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade