Data?

Adi Pradana Yuda Purnomo
3 min readSep 27, 2023

--

I want to arrive home quickly, but in this time, I still stuck on way. My bus still gets traffic in this way. I think, it’s my mistake to choose this bus line. Maybe I will try another bus line. Hopefully it is not traffic, and I can go home earlier. Choose any most effective bus line to get home earlier.

How to choose the best bus line? We need some data based on reality. It has many logs are there and we can choose the best bus line. In the strong point, we need data. Based on that data, we can make a better decision to get the best bus line and it will be impacted to our daily life. Maybe we get 3 options about bus line, but we can compare it to choose the best bus line.

Time is changing and never ending, we must think in Stright way and faster than before. Data will be help us to make a smart decision.

Based on Forbes, Blockbuster Video turning down the opportunity to buy Netflix, or even Yahoo turning down the opportunity to buy Google’s PageRank algorithm for $1 million.

The business leader makes a decision based on reality. The row data are containing activity log based on fact.

All of activity will be submitted using application. In a submitted activity will produce a data in a row database. The data in database will be extracted by data operation (data engineer) to research by data researcher (data analyst and data scientist). They will make a report based on their research and the business leader will see it and make a decision.

Based on Bernard Marr, Data and the ability to turn data into business value will become increasingly important in every sector within a few very short years. In fact, according to the International Institute for Analytics, businesses using data saw $430 billion in productivity benefits over competitors who are not using data between 2017 and 2020.

In business, information is power, and data analytics is providing information we couldn’t have dreamed of collecting or analyzing just a few short years ago. Companies that don’t evolve and embrace the data revolution have already been left behind. This is demonstrated starkly by the response from businesses to the Covid-19 pandemic. Those that built their business models around data — such as tech giants like Google and Amazon — have achieved record results at a time when the world is in turmoil, due to data giving them the resilience to adapt and evolve their processes and operations. Those that haven’t been able to transition into becoming knowledge-based organizations have not all fared so well.

Source:

Marr, B. (2021). Data strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence. Kogan Page.

Why Businesses Need Data To Make Better Decisions (forbes.com)

--

--