adii

Currently working on @InPublicBeta. Previously: Founder / CEO of @WooThemes. Also: New dad & ex-Rockstar. More at http://adii.me.

Most recommended

Faking The Dream

They say entrepreneurs should “fake it, until we make it”. I’m still faking though.

adii3 min read

You Don’t Need A Co-Founder

I know you think you do, but you really don’t.

adii6 min read

Consistently Being Yourself

To create the perfect, personal brand, you just need to be your best, imperfect self.

adii2 min read

Startups Shouldn’t Follow Trends

One of the benefits of being based in Cape Town, South Africa — and thus very far away from any major tech hub — is that there’s no…

adii2 min read

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