We’re big fans of product reviews here at Conversio. Not only are they a powerful marketing tool, but also one that intrinsically advocates for authenticity and transparency, which is something we like around here.
Today we’re revisiting 3 of our most popular videos with tips on how to make the most of your product reviews.
The 6 principles for fantastic product reviews
If your products don’t have reviews, your customers don’t have any recommendations they can trust. But it’s not just the social proof the benefit you can get from product reviews, you can also use them as learning opportunities because they can highlight things that you can improve in the way you run your business and develop your products.
In our first video today we’ll show you a great system that will help you to get fantastic product reviews:
- Automate your sending of post-purchase follow-up email.
- Remind your customers to leave a review.
- Trigger the sending of the post-purchase follow-up email after order has been fulfilled.
- Use clear, concise copy that elicits genuine and honest feedback.
- Auto-approve reviews and moderate defamatory or offensive reviews.
- Be automatically notified whenever you receive low reviews (1, 2 or 3-star reviews).
5 Clever tactics to get more product reviews
But what happens there’s still no action, even after rigorously following that system? Don’t worry, we have some more suggestions that will support that system and increase your chances of getting those awesome reviews:
- Have an omnipresent on-website prompt for customers who are browsing your website.
- In one-on-one conversations, simply ask for a review.
- Implement periodic, bulk review requests.
- Use incentives — coupon or loyalty points.
- Let your best customers know where their reviews are being showcased. It’ll make their day.
What to do about bad reviews?
Now you know how to get some product reviews for your store. But what happens if some of them are not exactly positive? Well, that’s completely fine. And it’s very normal. if you saw a website that had 100 reviews and all of them are 5-star reviews, you’d feel a little bit skeptical, wouldn’t you? 67% of B2B buyers want to see a mix of positive and negative reviews before they make a purchase.
But you can make a good impression here and even turn this into a positive outcome if you handle bad reviews effectively. In our next video we’ll go through a three-step process to help you do just that:
- Monitor your bad reviews so you can respond in a timely manner.
- Empathize with your customer and never ever be defensive.
- If you were successful in improving your customer’s impression of your business, ask for an updated review.
Highlights from these episodes:
85% of consumers say they trust online reviews as much as personal recommendations. Having no product reviews may cause your customers to think twice about buying from you.
Today’s trend is all about honesty. Don’t pay a stranger to endorse your products. Instead, find paying customers who love them already and ask for their honest reviews. These are the testimonials worth sharing.
67% of B2B buyers want to see a mix of positive and negative reviews before they can finalize their purchase. How do you handle negative reviews, then? Here’s an effective 3-step process to help you get started.
Monetary compensation in resolving a bad review = 37% satisfaction rate, but,Monetary compensation + apology = 74% satisfaction rate.
Originally published at https://conversio.com on August 6, 2019.