Aditya

…ly would have been impossible without adding a credit card and converting your subscription type to Pay-As-You-Go.

While many consumer products are freemium (e.g., Skype, Spotify, Dropbox), most B2B products tend to skew toward free trial. The 2015 Pacific Crest SaaS survey suggests that 30% of companies are deriving some ACV from “freemium” while 60% derive revenue from free trial “Try Before You Buy”.