Insights from Push Notifications Tracking With Google Analytics: Take a Peek into How Your Users are Interacting with Your Brand
Most of the businesses nowadays are leveraging technology to make it easier for their customers to interact with them. The technological strides such as the launch of Mobile Apps, Accelerated Mobile Pages, and Progressive Web Apps have been key in facilitating a stronger connection between these 2 entities.
There are over 2.8 Million apps in the Play Store and 2.2 Million apps in the App Store, it is highly likely that a customer is using mobile apps from competing businesses. So, can there be ways to drive customers to use your app over others, once the customer has been acquired? How do you change the status of a user from an active user to a daily or weekly active user?
The answer lies in the glorious solution of Push Notifications.
I am sure you are already aware of what a push notification is. As a refresher, let go through the definition once again.
A push notification is a pop-up message that looks like an SMS text message or a mobile alert. The app publishers can send push notifications to the user once the user has installed the app. The user need not have the app open to receive the notifications.
How can push notifications help increase user engagement?
An app publisher can send notifications to users at different times. Below are a few examples when you can send notifications to drive engagements:
Notifying users about the sale that the publishers would be hosting in coming few days. A user is less likely to miss on push notifications as compared to emails and SMS text messages.
Retargeting users based on their recent activities. For example: Suppose a user has recently booked a flight to New York using your app. Later, you can send notifications to this user with details on hotels in New York during the user’s visit
Nudging users drive them to complete a purchase funnel. For example, if you are an E-commerce business and one of your users has added a few items to cart and exited. You send notifications to remind this user to complete a purchase for the products.
Sending regularly timed daily/weekly/monthly notifications to users to keep them updated on the new releases on your app.
There can be many such similar use cases where you can leverage push notifications to drive more engagements from the users.
Read the full blog here to know all about analytics best practices for tracking push notifications and unlocking valuable insights from the same.