Making better images using “Prompt Engineering” on Midjourney — Part 2 (designers)
In part one, I mentioned that we could engineer better prompts by mentioning artists and art styles. In this part, I will first illustrate how to use designers’ names in prompts and then share a list of prominent designers.
Let’s say we are looking to redesign Apple’s logo (designed by Rob Janoff) in the styles of famous designers.
Using the names of designers can give us good inspiration for the style we are going for, but for better results, we should give specific directions. There are keywords one can use like: “flat”, “geometric”, “vector”, “graphic”, “radial repeating”, “minimal”, “ — no realistic photo detail shading”, “ — no shading detail”, “vintage retro”, “lines”, “circles”, “dots”, etc. Here is an example:
However, we are not limited to only logos. We can use famous names to design webpages, posters, etc. as well. Here are two examples of webpages an eyewear company in the styles of Paul Rand and Milton Glaser:
Now for the list of famous designers who have had a significant impact on the graphic design field:
- Designer of IBM, ABC, and UPS.
- Design Style- Swiss Style of graphic design, which emphasized simplicity, clarity, and objectivity i.e. a good design should communicate its message clearly and directly, without any unnecessary embellishment.
- Books — “Thoughts on Design” and “Design, Form, and Chaos”
Saul Bass
- Designer of AT&T, United Airlines, Quaker Oats.
- Design Style- Use of typography, bold colors, and minimalist design.
- Other work — Title sequences for films “Vertigo”, “Psycho”, and “Anatomy of a Murder”
Milton Glaser
- Designer of I ❤ NY and psychedelic Bob Dylan Poster.
- Design Style- He is known bold use of color, typography, and graphic elements and for his ability to combine disparate elements in surprising and creative ways.
- Other work — DC Comics, Rainbow Room, the American Museum of Natural History, and the World Health Organization
Massimo Vignelli
- Designer of American Airlines, Bloomingdale’s, and the New York City subway system.
- Design Style- a strict grid system, bold geometric shapes, and a limited color palette.
- Other work — The St. Peter’s Church Identity, The Heller Dinnerware Collection
Stefan Sagmeister
- Designer of posters and book designs for clients, including the Guggenheim Museum and the New York Times Magazine.
- Design Style- use of bold typography, unusual materials, and experimental techniques.
- Other work — “The Happy Show”, “Things I Have Learned in My Life So Far”, etc.
David Carson
- Designer of works in Ray Gun magazine; Advertising campaigns for Nike, Pepsi, and Microsoft.
- Design Style- unconventional typography, imagery, and layouts.
- Other work — Book covers and layouts for John Wiley & Sons, Rizzoli, and Taschen.
Chip Kidd
- Designer of the iconic T-Rex skeleton cover for Michael Crichton’s bestselling novel, “Jurassic Park”.
- Design Style- bold and often humorous designs.
- Other work — 1Q84, The Cheese Monkeys, Batman: The Dark Knight Returns.
Ellen Lupton
- Writer of Thinking with Type, Graphic Design: The New Basics, and Design is Storytelling.
- Design Style- emphasis on experimentation, education, and the intersection of design and culture.
- Other work — designed a typeface for the Cooper Hewitt National Design Museum; book Mixing Messages: Graphic Design in Contemporary Culture
Jessica Walsh
- Designer of 40 Days of Dating with Timothy Goodman, and The Happy Show with Stephan Sagmeister.
- Design Style- bright colors, bold typography, and unexpected visual elements.
- Other work — Founder of Ladies Wine and Design; designer of Let’s Talk About Mental Health.
Michael Bierut
- Designer of Hilary Clinton Campaign logo
- Design Style- simplicity, elegance, and attention to detail.
- Other work — Rebranding of The New York Times Magazine, Saks Fifth Avenue, Mastercard
There are other ample other influential designers like Neville Brody, Alexey Brodovitch, Peter Saville, April Greiman, Wim Crouwel, Josef Müller-Brockmann, Herb Lubalin, Lance Wyman, Tadanori Yokoo, George Lois, etc. Just use their name in your prompts and see the magic happen! :-)
Hope this helped.
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