Apr 12, 2019Reflection Point: Patterns and Flows — WayfairIn the last two years, I have made several purchases from wayfair. It has mostly been for furniture and rugs. Each time, I visit the wayfair site, I know exactly what I want to buy and I directly go into that category / subcategory. Task Flow Design Patterns Navigation Pattern: For the main menu…Design Patterns3 min readDesign Patterns3 min read
Apr 4, 2019Reflection point: Usability, Accessibility, and Ethics: NetflixIn this post, I will be writing about the usability and accessibility principles that I have recently learned and reflect on the product I extensively use: Netflix :) Starting with the definitions: As defined in the DesignLab lessons: Usability is the ease of use of an interface, or how easily…Design5 min readDesign5 min read
Mar 13, 2019Reflection point: Assumptions and failures: Kellogg’s Cornflakes in IndiaIntroduction and bit of history Kellogg’s is a US based multinational company manufacturing food products like cereal and other convenience foods like biscuits, crackers, toaster pastries etc. It is a super brand and dominates the cereal and snack markets in the US and UK. In 1980’s Kellogg’s experienced a stupendous growth and the company had…Ux Design Process5 min readUx Design Process5 min read
Mar 11, 2019Rapid Design Thinking: Designing an ATM for the childrenAs a part of the UX Academy course offered by DesignLab, one of my assignments was to practice rapid design thinking for the design challenge: “How would you design an ATM for children” Before I could start organizing my thoughts and start thinking about each phase involved in the design…Design Thinking7 min readDesign Thinking7 min read
Feb 27, 2019Reflection Point: Product DesignUntil I came to the United States in 2006, to pursue further education, the only digital product I had used to a moderate extent was Gmail. You see, in India, almost all of the work gets done by connecting (in person) and communicating with the people around you. So all…Design7 min readDesign7 min read
