StoryTime(UX/UI Case Study): Helping parents turn their kids screen time into story time

Project Summary

Problem

PROBLEM

Photo by Diego Passadori on Unsplash

The Opportunity

Problem Statement

“How might we assist parents to use their kid’s screen time wisely and/or limit the use for the screen time for their kids during Covid.”

Approach

https://www.mindwaveventures.com/approach.html

Hypothesis

Design Process Research

Thematic Approach

PIVOT

PERSONA

Primary User Persona

Experience Mapping

Ideation

Task Flow choosing an Age-Appropriate Book

Market Research

Sketches

Concept Ideation Sketches

Inspiration Board

A Screenshot of the InVision UI Inspiration Board

WIREFRAMING

Version 1 Wireframes to mainly test the User Flow
Mid Fidelity Wireframes Final Version

Usability Testings

Visual Identity and UI

Mood Board for Story Time

Brand Colors

Brand Visual Identity

Sketching Different Names

Logo and Wordmark

App Icon Logo Exploration
Final App Icon and Logo wordmark

High Fidelity Wireframes

Hi-Fidelity Screens
Hi-Fidelity Screens

UI LIBRARY

Marketing Website

Other Device Platform Exploration

Next Steps

Learnings

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