Aditi ChopraAllbirds Founder Joey Zwillinger — Field Notes from TechTOAllbirds is one of the most compelling business stories in recent years — disrupting the footwear industry, one shoe at a time. Founded in…Jun 17, 2020Jun 17, 2020
Aditi ChopraWhy Sampling Matters in the Age of Omni-Channel MarketingConsumers covet samples.Jun 15, 2020Jun 15, 2020
Aditi ChopraPerspective: Modern-Day Influencer Strategy & How To Make It HappenConfession: When I first heard the word “athleisure” I thought of it as this latest disruptive digital native brand in fashion. Until I…May 1, 2020May 1, 2020
Aditi ChopraApps Or Mobile Web? Or both?Are apps replacing mobile web? The one word answer is — no; for a longer explanation, read on.Oct 29, 2015Oct 29, 2015
Aditi ChopraThe Good Girl Boss ArgumentDisclaimer: I’ll probably be labeled an ancient feminist for posting this.Oct 6, 2015Oct 6, 2015
Aditi ChopraSocial Is A BehaviourSo, what makes a great company? One of the best part of my job is the opportunity it gives me to discover new people and fresh ideas.Sep 30, 2014Sep 30, 2014