Aditi GanatraFive Things Brands can do Better in 2021As December started, most brands started work on embarking a mostly useless documented process they do every year. The annual marketing…Dec 31, 2020Dec 31, 2020
Aditi GanatraAdvertising is Dead: Ad Agencies killed itWe’ve all heard the adage ‘ Advertising is dead’. The supposed custodians of the advertising industry, our beloved ad agencies are the…Nov 30, 2020Nov 30, 2020
Aditi GanatraTypes of Creatives in an AgencyPeople working in an agency stereotype other people for a living. We put them in neat little cohorts of different types of people and make…Oct 31, 2020Oct 31, 2020
Aditi GanatraThe A to Z of AdvertisingThe title of the article just reminds me of the Amazon logo, just goes onto show how it’s taking over the world. (Not my article, Amazon…Sep 1, 2020Sep 1, 2020
Aditi GanatraHow to Build a Content Marketing EcosystemWith more and more brands spending on digital mediums, tighter budgets and even tighter consumer’s wallets in most categories, it becomes…Aug 3, 2020Aug 3, 2020
Aditi GanatraPerformance Activism: A lesson in Silence for BrandsWith Pride being last month and with the Black Lives Matter movement taking centre stage in the world, a lot of brands have jumped on the…Jul 1, 2020Jul 1, 2020
Aditi GanatraBad Bosses and How to Deal“Between world peace and having him/her fired, I might seriously consider living through WW3.”Jun 1, 2020Jun 1, 2020
Aditi GanatraHow (NOT) to Give Agency FeedbackOne of the truest perks of working at an agency is part of the job where you have to receive agency feedback. Ask any agency person, it’s…May 2, 2020May 2, 2020
Aditi GanatraHow to tackle a Client BriefTackling a brief from a client is one of those things that is fundamental to a planner/strategist in an agency. Because let’s be real…Apr 1, 2020Apr 1, 2020
Aditi GanatraTo be, or not to be (Platform agnostic), that is the questionIf you see me the recent Dolly Parton challenge we’ve seen people used very different versions of their pictures for different social…Mar 1, 2020Mar 1, 2020