Clothing Labels by Bollywood Celebrities

Inspiration: “Monisha Jaising and Shweta Bachchan Nanda launch a new fashion label”
Trending on youtube was the launch of Shweta Bachchan Nanda and designer friend Monisha Jaising’s brand launch. The launch event was attended by the entire Bachchan family along with some big names such as Nita Ambani, Isha Ambani, Gauri Khan, Suhana Khan and Katrina Kaif. The brand is being called an affordable and luxury brand whose price ranges between Rs 5,000–70,000. The brand boasts of simple t-shirts to embellished dresses suitable for an evening.
Bollywood Stars with their own clothing line:
Being Human by Salman Khan: Being Human has become a cult backed by one of the most loved Khan’s of Bollywood. Being Human is a charity and lifestyle brand which is a part of the Being Human Foundation which provides affordable healthcare services and education to underprivileged section of the society across India.
WROGN by Virat Kohli: Kohli, along with Anjana Reddy’s Universal Sportsbiz (USPL), launched his youth casual wear brand WROGN. The flamboyant Indian batsman definitely did not take a wrong turn with the brand.
Others: This was followed by other celebrity brands such is YouWe-Can by Yuvraj Singh, Ms. Taken with Kriti Sanon, NUSH by Anushka Sharma and Rheson by the sister duo, Sonam and Rhea Kapoor.
What does it take:
To make a brand of your anyone would ideally need money for production, public relations and support staff. In the launch of a celebrity brand, brand recognition comes cheap, thanks to social media. Connections are available and help is immeasurable. Instagram reposts, self funding, an extravagant launch, bare minimum website and some hashtags would do for starters.
The western trend setters:
The celebrity clothing labels concept is not new. The western countries were the pioneers of the same. The brand Victoria By Victoria Beckham which was launched in 2011 is worth a million dollar. It was more then obvious that the Kendall + Kylie clothing line would do wonders considering their huge fan following on Instagram.
Conclusion:
Being an audience to such online brands, we feel closer to the fashion and movie industry. They seems like the cheap ticket to the dream of owning an Anushka Sharma signature dress or a Salman Khan branded t-shirt. Celebrities always have a story to tell and the effect they have on the masses, which was previously en-cashed by brands through celebrity endorsements, has only been elevated. Celebrities now want to bag all the change in consumer buying behaviour, which is a result of their own social image, PR activity, hard work and star power.
