Aditya RajnarayanUnderstanding people & places drive better business outcomesReal-world intelligence — or deep insights about people and places and how they engage with each other — is rapidly becoming a decision…Oct 3, 2019Oct 3, 2019
Aditya RajnarayanKeeping up with the millennialsMillennials — or digital natives born between the mid-1980s to early 2000s — enjoy great equity among brands. This exclusive club of…Sep 24, 2019Sep 24, 2019
Aditya RajnarayanHow to make the most of the OTT advertising opportunityWe are perhaps the first generation of consumers to come face to face with the sheer magnitude of choice in matters of video entertainment…Sep 11, 2019Sep 11, 2019
Aditya RajnarayanWhy location data is the new currency enterprises need | LifesightLocation as a guiding light for business decision-making is not a brand new idea. Places of interest, venues, neighbourhoods and related…Aug 19, 2019Aug 19, 2019
Aditya RajnarayanTargeting Car Buyers? 5 audience segments that can add value | LifesightIn countries like Australia, a new car is bought by an individual or family once every 7 years on average. Automotive brands are pushing…Aug 13, 2019Aug 13, 2019
Aditya RajnarayanWhy the independence of media and measurement is key to transparency in marketing | LifesightAs the pressure for marketing ROI increases among advertisers, they are demanding deeper insights into how agencies, publishers, and…Aug 4, 2019Aug 4, 2019
Aditya Rajnarayan4 Audience Segments from Lifesight to Target Tech Enthusiasts | LifesightWith rapid advancements in technology and the desire to have the latest and greatest gadget in the market, the newer generations of…Jul 3, 2019Jul 3, 2019
Aditya RajnarayanHere are 6 audience segments for targeting frequent travellers | LifesightThe world has never been more accessible and global travel is booming. There are thousands of travellers going from one place to another…Jun 11, 2019Jun 11, 2019
Aditya Rajnarayan#realaudiences — 5 Audience Segments to target Ramadan ShoppersThe holy month of Ramadan brings a flurry of festive activities and consumer behaviour change. One of the main changes is in shopping…May 23, 2019May 23, 2019
Aditya RajnarayanTargeting Fashion Retail Shoppers? Here Are 5 Audience Segments For Greater ROIIn the next instalment of #RealAudiences, we are diving into the world of fashion retail. We look at some of the best audience segments…Apr 30, 2019Apr 30, 2019
