With MagicLeap, Google, Apple, Facebook and all other tech giants entering this domain, Augmented Reality has been the talk of the town( Only after people are done with Blockchain) from the past 12–18 months.
Most of the craze came from Pokemon-GO, the little game that achieved success on a scale of $Bn and made AR mainstream overnight. But AR has still struggled to produce the next Pokemon-GO, or the next big application that will reach the masses and create the pull factor for the technology.
However, Many industries are exploring the technology as they believe it has the potential to improve their businesses. Automobile dealers, Furniture Retailers, gaming enthusiasts, Fashion Retailers, Architects and interior designers etc. are very responsive to the technology.
But, I personally feel that AR is beyond trial of products, AR is beyond creating engaging games and scenarios, it is about interpersonal connections and has the ability to change the way we consume content.
Use-cases for the technology that will in the future, some may arrive sooner rather than later, like in healthcare, Defence, Video and computing applications, Data visuals etc are some use -cases which are bound to happen. And I know that me and my team will be experimenting, day-trading the attentions and studying consumer behaviour very closely to find the most promising use-case for AR and make a dent in the universe.
