How to Run Social Media Campaign
The Power of social media can be an effective tool to promote your brand. Lately, it seems like every brand is running a social media campaign. Social media campaign is one of many ways to increase engagement on social media. But creating a social media campaign from scratch is an enormous task to tackle, you will need every tools at your disposal to even try to make a campaign that will create a significant impact, to make a dent on the digital universe, so to speak. You have to define your goals, collect various indicators to measure your progress and so on, not to mention you need to maintain active interactions between you and your audience.
If you’re about to make a better campaign or a new one, here’s some guide to help you get started.
1. Observe what your audience wants.
You can start with analyzing your audience data or asking your potential consumers to learn about what they’re looking for from your brand.
2. Set your campaign goals.
The first step in the process is to outline what you want the campaign to accomplish. Find your focus and identify how your social campaign will help you achieve your business goals.
3. Choose your social networks.
Decide which channels you want to run your social media campaign. Because not all social media networks will fit in with your audience. Social media were not created equal.
4. Get attention with your post.
Post something that make your audience interested. You can use different kinds of content like graphic design, video, blog articles etc.
5. Build relationship.
Creating relationship with your audience is a part social media marketing that gives it so much power. Engage with your audience, always reply their comments, like their posts.
6. Measure and analyze your campaign’s success.
This is where a social media manager or a SEO services company comes in really handy. By measuring your progress, you can make a more accurate results prediction.
7. Participate in current trends but do it with your style.
Trends will help you to make forecasting. Because trends may or may not tell us something about the future according to current trends.
8. Be careful of what your post.
Unfiltered content has been the downfall of many companies trying to establish a social media presence, and some companies have even lost their entire business because they allowed someone to post rude or demeaning comments directed at unhappy customers.
9. Attract the attention.
Keep in touch with your audience and reach more potential customers with challenges, giveaways, etc. you can also collaborate with other brand to gain more audience.
10. Be true to your company voice.
Your audience does not only hear your message, they also hear the voice of your brand. Like your tone, language and how you delivery your message. A single message could interpreted in many ways depending on the source of the message itself.
Not only guides, I also want to share some things to avoid during social media campaign. Here they are.
- Think a thousand times before you decide to take the easy way and just buy followers, likes, or comments. Sure, the numbers are nice to look at, but those won’t serve any purpose other than for vanity sake. The engagement will be dreadful, you will lose your data’s accuracy as those bought numbers will murk the border between real and fake followers.
- Is hijacking hashtag is the right way to go? No, I want you to ask yourself, is hijacking other’s hashtag regardless of relevancy and ethics is your intended image that will be associated with your brand? If your answer is yes, then go ahead and hijack those hashtags wherever you like.
- Will your audience really like it when you flood their posts with comments? I get it, the tradeoff between the level of annoyance and the higher probability to get impressions from those who follow your unfortunate victim is really on the gray area, but let me ask you one thing, is it worth it with a bad image for your brand?
To conclude, there are many ways to create and conduct a social media campaign, whether you’re driven by targets and goals or you uphold a certain moral standards as you’re doing your campaign, I wish you the best of luck.
Cheers.
