Marketplace — Indiegogo Goes to Die

The crowd funding company often hitting 7,000 campaigns at any point in time quietly releases Indiegogo Marketplace. Indiegogo takes a unique and innovative approach to selling products by enabling you the consumer to “BUY IT NOW” with delivery in less than 2 weeks.

It is almost unbelievable that no one has ever thought to sell products like this before! — said no one ever

You will ABSOLUTLY love the fact that you can buy the Pakpod for $89 + shipping instead of waiting the months it took when the Pakpod campaign ran on Kickstarter. Let’s not even talk about the horrible deal you get from Pakpod on Amazon at $89 with free 2 day shipping if you are a Prime member. Why would you buy on Amazon with free shipping, arrives faster, trusted return policy, and has accessories you can purchase as well?

OK, OK, maybe you might want to save money and time using Amazon, but when you buy with Indiegogo Marketplace you:

“Buy products directly from the people who make them” Indiegogo

Well… Indiegogo is managing the order, and managing payment, and claiming a percentage of the sale but you have to give it to them, they are letting the “people who make them” manage the warranty and return policy.

Indiegogo team WTF are you thinking!?!

Your quiet move to create a marketplace is directly in conflict with your crowd funding focus, it spreads your resources thinner and hurts creators (like me). You are driving less backer funds for campaigns and less marketing resources towards new campaigns.

Indiegogo is driving less people towards creating succesful campaigns.

We can look at big examples such as Sony and Yahoo for spreading themselves too thin. That is not the key problem with Indiegogo’s new Marketplace. The key problem is the executive team agreed to invest resources to create a new offering that will take attention and funds directly away from creators trying to get a product off the ground.

Indiegogo Marketplace is destined to be a case study given to MBA students as an example of why a company failed. Which is sad, because Indiegogo was innovating in the equity crowd funding space which still has a lot of potential.

Image credit Cristopher Macdeezee