iOS Or Android App Development -Choose What's Best For Your Business

6 min readJun 30, 2020

Where to publish the App — Play Store or App Store?

If you think that this is the least important and last thing you have to think about in Mobile App Development then you are wrong.

Of course, the idea for an app would be the first and most important thought as much as choosing the best-suited platform for your app.

Here are a Few Market Mobile App Stats and Trends

Mobile apps are expected to generate $189 billion in revenue by 2020.
The Apple App Store has 2.2 million apps available for download.
There are 2.8 million apps available for download on the Google Play Store.
21% of Millennials open an app 50+ times per day.
49% of people open an app 11+ times each day.
57% of all digital media usage comes from mobile apps.
The average smartphone owner uses 30 apps each month.

The figures of the market state a lot more than any articles or books at times. So, the argument is not that who is better but which is more suitable to your app — “the Google Play Store or the Apple App store”.

Me: How do we decide between the two?
Google: Of course, Draw a comparison.
Me: What if I still don’t have an idea about my app. How do I decide what kind of app?
Google: 10,000 ways of coming up with an idea for an App.
VTOR LABS: No idea, No problem. Look up the categories of the app and select a category that excites you to an idea e.g gaming app.

Let us first talk about the categories of App on both platforms

There are 33 categories of apps in Google Play and 24 categories in Apple’s App Store.

Most Popular Google Play app categories as of 1st quarter 2020, by share of the available app according to Statista.

Most popular Apple App Store categories in June 2020, by share of available apps according to Statista.

After choosing the category of the app there are 5 questions you must have a valid answer for :

WHO are the target users?

Heath freaks, foodies, geeks, investors, students, online tutors, gamers, wedding planners, artists, horoscope believers, etc

WHAT solutions would be provided by the app?

An example of the current scenario as the COVID-19 cases began to shoot up world-wide since February 2020. COVID-19 trackers and apps were developed by a few to keep a track of the number of cases. Any problem that needs a solution can be the first step to an app

WHEN is the deadline for the app development?

If you have come up with an idea then the planning process should be figured out. You must time yourself how much time for development, testing, and then deployment. Before you start working on the app you must have a launch app date right in front of you.

HOW much is the Budget?

After you have thought about how much time to spend on the app the next thing to decide is how much money are you ready to invest in it.

WHERE do you see your app competing in the market post-launch?

How strongly you believe in your app is very important for it to succeed.

There are three kinds of people

Who create an app to learn the art of it and add it as skill in their resume.
Who create apps for their comfort and ease of reaching out to their limited audience.
Who want innovation and give everything for the success of the app.

For all the three the market study and competitors in business are research that should be well done.

By far you have a rough idea about what you want from your app
Now, you have to decide where to launch the app.

Android Play Store Or Apple App Store?

KEEP THE FOLLOWING FACTORS IN CONSIDERATION & MAKE A CHOICE

Languages & Tools For Development

Android apps can be coded using Java or Kotlin, the Android app is being compiled using the tool-Android Studio.
iOS developers use Objective-C or Swift. An iOS app is compiled using the Xcode tool.

Amount of Audience:

The number of android users is far more than the number of Apple users

Amount of Profit From Audience:

Apple users are more willing to pay on an app than android users. One of the main reasons behind it is the open-source heritage of Android.
Android apps generate less than 10% of the total money spent on making it, which is not quite profitable for a business. Using iOS apps can lead a company towards healthy finances with higher revenue and increased ROI (Return Over Investment)
The scalable iOS apps can cater to investment-worthy clients and increasing the reach of business with enhanced value.

Affordable Platform:

The factor of low cost or affordability is an important reason, why businesses prefer an android app development company.
It provides free access to tools and systems for Android developers also Android devices and their hardware are not so costly.
For iOS apps, the Apple App Store charges a fee of $99/year. There are almost 4 million apps in the Google Play store which drives down the prices. Google offers developers a one-time payment fee of $25 (£19).

Compatibility & Integration

Android has rare compatibility issues with every updated version of Android OS.
With Apple, certain apps are not compatible with older versions of iOS and handset models but that issue would also be resolved now with the new launch of iOS 14. https://www.apple.com/ios/ios-14-preview/
It is also integrated into tablets, Android TV, and wearables. It enables Android apps to become compatibles with technologies like IoT, VR, and AR.

User Friendly vs User Experience:

When it comes to being user-friendly Android is easy to use and understand by all age groups and classes. Which is why there are about 2.5 billion android users.
However, when we talk about user experience the services and interfaces provided by Apple are undoubtedly far better in quality than Android.
Apple has hardly 20+ mobile devices in the market. Having a low variety of devices and the versions of iOS they use to enable the developers to create and test the app early and add benefits to the business as early as possible.
One can say Android is for the masses and Apple for the classes.

Secured Platform:

The business owners desire that their app should not get crashed. So they look for an app development platform that solves their problem. Here, Android plays a significant role in providing a secure platform. It introduced an additional inbuilt feature
Though security measures are present to enhance the security aspect of online payment, The iOS app makes it more secure for its users by encrypting online deals and removing threats like phishing, hacking, etc.

App Review Time

Apple follows a severe quality control process in which developers must follow to ensure that they abide by Apple’s stricter guidelines. This process can take less than a week (usually up to 5 business days). Most apps are downloaded free of malware, bugs, and inappropriate content for children.
Google Play Store- The app reviewing time within the Play Store is noticeably quicker than the App Store, with around 3–5 business days. The chances of bugs to arise in apps are more in android.

It is just like selecting a script for a movie whether you want a critically acclaimed movie or a movie that has the maximum views and audience.

The script would have its pros and con’s but all you have to decide is what exactly you want at the end of the day from it — money? fame? revolution? or just some entertainment.

Similar is the thing with app development and the fact that whether you want to publish it on Android Play Store or Apple App Store or both?

If you have come up with an idea of a Mobile App for any of the OS platforms you can always chat with us at http://www.vtorlabs.com/

I hope this blog helped you to decide your app publishing platform.