Best Political Ads of the 2016 Presidential Campaign

Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it.

Television producer and Nixon campaign consultant Roger Ailes

An effective campaign ad must:

  • Make an effective argument for or against a candidate.
  • Use the tools and techniques of filmmaking to capture voters’ attention and stay in their memory.
  • Create an emotional connection with the voter.

Best Ad that Never Aired

Draft Joe Biden | My Redemption

Runner up — Best Fan-made Ad

Hillary Clinton | Rebel Girl

Best Fan-made Ad

Bernie Sanders | Together

Second Runner Up — Best Negative Ad

Parking Lot | Ted Cruz

Runner up — Best Negative Ad

Quotes | Our Principles PAC

Best Negative Ad

Grace | Priorities USA

Runner up Best Issue-based Ad

$200,000 | Bernie Sanders

Best Issue-based Ad

For Jobs, For Us | Bernie Sanders

Best Ad by a Party

Building Blocks | DCCC

Best (and Only) Remake

Morning Again | Marco Rubio

Runner up Most Powerful Ad

Quiet | John Kasich

Most Powerful Ad

It’s Not Over | Bernie Sanders

Runner up Best Ad

Who We Are | Hillary Clinton

Best Ad

The Cost of War | Bernie Sanders