Ultimate Q&A for Aspiring Data Scientists with Serious Guides — So…you want to be become a data scientist? Cool. You’re a self-motivated person who is very passionate about data science and bringing values to companies by solving complex problems. Great. But you have ZERO experience in data science and have no clue how to get started in this field. I…

that I wish I had learned earlier — It has been 2 years ever since I started my data science journey. Boy, that was one heck of a roller coaster ride! There were many highs and lows, and of course, countless cups of coffee and sleepless nights. I failed a lot, learned a lot, and of course, grew…

Here is what I’ve learned. — Yes, you see it right… The guy in the picture was me doing my meditation in the meditation hall of the temple.🙏🏻 It all started when I was searching online for a physical meditation retreat to just set everything aside and retreat from the world for a few days, learn…

I remember I was still a kid when SARS outbreak happened in 2003. In fact, I didn’t have much impression of SARS, at least not to the extent of social distancing, movement restrictions, or even lockdown. But this time… is different. This time is… tough. From the first COVID-19 case…

But not hot showers… — Few years ago, I used to taking hot showers in the morning and cold showers would only be my last resort (due to power outage or for whatever reasons…). Taking cold showers would never be my choice because it was just too cold and uncomfortable. On the other hand, hot…

And I hope it would change yours too… — To be honest with you, I’m not sure when I started reading. But one thing is for sure, and that’s reading has changed my life — both in small and big ways. I still remember my English sucked during my secondary school’s period, I couldn’t even speak a proper sentence…

The marketing attribution dilemma that we face — In today’s world, an attribution software-as-a-service (SAAS) easily costs USD 5000 — USD 15000 per month. PER MONTH, mind you. And with good reasons too. If I must choose, accurate attribution is THE one metric that triumphs above all other metrics. …

The top 5 attribution models you must know — In the world of digital marketing, marketers are drowning in data. It is virtually impossible for us to manage each of them systematically, let alone scientifically. Hence, we need priorities. We need to prioritize the data that are more important. For example, in the world of fitness you tend to…

If you are a data scientist — Having great mentors to learn from has been a huge blessing throughout my data science career, or even in life. I still remember the defining moment when I decided to transition from physics into data science during my final year in university. The jump was… scary. The self-doubt was real…