Ever thought of marketing out of your door! Well, public must be conversant with new services and products of the company and to be so, MNC’s from automobile, telecom and IT sector lionize their services and products. Showcasing the technical and operational prowess, the mammoth organizations have created a buzz across the cities. Many start-ups and small companies have reaped attraction and financial reward through outside media.

Organisations in both private and public sector have learned that the ability to communicate effectively with their target audience is critical to their success. Advertising and other types of promotional messages are used…

Whether you are into a service-based or product-based business, you would always like to make your business a great success. However, quality always matters, but despite of making outstanding products and services, you may still not be able to grab desired results. Do you know the key reason behind the same? Yes, because you don’t work on promoting and marketing your business.
Whether you are into an online or offline business, you always need to promote and market your services and products to gain success. How can it be done effectively? The simplest answer to this question is to choose an…

The first ever radio advertisement was aired in USA 96 years ago on by AT&T, giving birth to commercial radio advertising. But it started in 1977 in India. Radio mushroomed in metro cities such as Delhi, Madras, Bangalore and Mumbai initially.Until 1993 All India Radio was the only broadcaster in India. After that it started selling airtime blocks and gradually 108 radio frequencies promoting privatization. All this started long before Television advertising due to its high cost and initial unavailability.

Outdoor advertising that constitutes OOH hoardings, movable media advertising and local radio advertising. According to statistica.com statistics show that radio…

Newspaper advertising is evergreen and one of the most cost effective and suitable form of advertising. From an ATL marketing campaign to local media advertising, newspaper ads never disappoint us. With its reach in every household and office newspaper has its abundance everywhere. Classified advertisements and poster ads are both cost effective and flexible. When compared to non-print media such as TV advertising platform and local radio advertising, due to rapid production on a daily basis, last minute changes can be done faster than others keeping in room for flexibility. …

With new technological up gradations emerging day by day media advertising agencies have started to change the market activities. Staying updated to the new advertising trends has become even more important than before.From A.I. powered bots to web page shortening, new innovations have positioned themselves in the advertising industry.

1. Google AMP

Nothing is more frustrating than a web-page taking too long to load. For the same reason many people abandon the page and search for something else. Because of this Google introduced AMP last year, providing accelerated mobile friendly web pages approximately 4 times faster than usual.Recently introduced ALP also…

Advertising being critical to the sales, branding and profits of a company, thus using the right strategies is crucial for a successful campaign be it for hoarding advertising or fixed media advertising. There are numerous types of advertising in use today are:

1.Seasonal advertising

Advertising all over the year if you have a product with seasonal sale is a waste of both capital and resources. Thus, advertising strategically at the right time just before the season and till the end of season while keeping an eye on competitors can prove to give huge returns. …

Advertising is omni-present. It is the nervous system of the business world. You might not notice it, a successful ad always has a psychological trait in it which indirectly stimulates the customer to make a purchase. From the advent of advertising, it is a proven fact that the emotional and psychological aspects are more resonating than the functional jargons. The successful ads however are the happy smiles of families, favorite celebrities using beauty products, emotional real life situations and many more. Now it is clearly understood that Advertising completely rely on Psychology to mark its place in a customer’s mind.

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“Great ideas and creative products without creating massive awareness are like writing in the air.”

In this era of Digitalization, everything has moved from physical to digital. This creative transformation makes the business or an idea stand out from the sea of competitors. No matter what your product or service is, Digital Marketing is a must! Now comes the question, why Digital Marketing when there are sales from the company’s website. This article would change your question i.e. from Why Digital Marketing to How Digital Marketing effectively. Here are main points highlighting the business potential of Digital Marketing

Greater Buzz

Even an…