Television advertising platform is a multi-billion dollar industry. Every after the advent of internet, TV still is the most preferred advertising medium. The reason behind it is its wide reach in almost every household. After a long tiring day it is television that refreshes the mood. TV channels need sponsorship. Advertisers are the ones offering it in return of casting their commercials. Even a 5 second commercial is sufficient to market your product. In case a company wants to start an ATL marketing campaign or build their brand then TV is a good choice to reach the masses in a short period of time.
TV advertising constitutes of around 40% of advertising revenues that is crucial for any business that requires marketing for their products. With online marketing in the game, TV advertising platform and OOH hoarding advertising have lost some share due to lack of personalization and difficulty of tracking the advertisement.As digital marketing offers personalized and more user specific advertising with services such as Google re-marketing. Booking specific time slots on channels is critical to the success of your campaign. For e.g., your product is made specifically for toddlers and kids then you would prefer a slot during daytime or if your product is a contraceptive, your ad cannot be aired form 6 am to 10 pm in India. So, booking the right time slot is critical to your business keeping the viewers in mind.
To tackle these problems television advertising agencies have adopted the data driven and omni-channel approach. These Services now are available online advertising portals. Services such as AD8TV are providing state of the art ad creation and analytics support. With intelligent maps and filters through which you can browse available channels and slots. Also, real time recommendations are available accurate for your business to ensure better ROI. Accurate analytics on the response and views are now available unlike the past. TV commercials are starting to become as smart as ads on mobiledevices to tackle the competition as video advertisements dominate in the advertising industry.
Costing is also an important factor as TV advertising platform is considered the most expensive form of advertising. So the modern advertising agencies have started to offer affordable and discounted services.
Targeting the ease of access of the marketer has also become popular. As availing a service on clicks makes the process a whole lot easier and time saving. Booking TV advertisement from a reputed TV advertising agency which has tie-ups with the leading channels and offering an Omni channel experience allows you to advertise with ease and big data analytics ensure maximized ROI. Even DIY option is available at most of the major TV commercial advertising agencies.
ADmyBRAND is an end to end marketing platform for all your marketing needs. Available in all mediums from ATL advertising to Digital OOH or be it Radio advertising, every service available within a few clicks. With tie-ups with 150+ local and regional channels and ad creation support at affordable cost ADmyBRAND has a strong presence in all major advertising sectors.
