Chatbots are often positioned as an alternative to live customer service agents, but using both may give your customers the best experience. Check out the infographic to see how this match made in customer-care heaven can work. Read the full article at MarketingProfs
Black Friday might seem like it’s a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a micro-influencer program for the holiday season, this 5-month plan will get you started. Read the full article at MarketingProfs
When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration.
After all, there are so many potential actions a customer can take that would trigger an email — how do you decide which ones are worth investing the time to create? Below are some of our favorite examples from brands across a wide range of industries. In addition to the examples, you’ll also get invaluable tips on what makes them so appealing to the customer. Read on for all the details.