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Adomik Dimensions

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups…

So in the previous article, we have illustrated that assuming that header-bidding setups solve all liquidity issues is an incorrect…

Feb 27, 2018

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups…

Feb 27, 2018

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Adomik Dimensions

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups…

Most publishers face a persistent question after implementing header bidding:

Feb 23, 2018

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups…

Feb 23, 2018

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Adomik Dimensions

Best Practices: The Move to First-Price Auctions: Part 5, Monitoring

Our position is that even if pricing issues will be present, increased transparency with buyers will be key to make sure that both parties…

Feb 21, 2018

Best Practices: The Move to First-Price Auctions: Part 5, Monitoring

Feb 21, 2018

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Adomik Dimensions

Best Practices: The Move to First-Price Auctions: Part 4, PMPs

We will look at the best practices for private deals in a first price world from both existing business and new business perspectives.

Feb 21, 2018

Best Practices: The Move to First-Price Auctions: Part 4, PMPs

Feb 21, 2018

adomik

Holistic Yield Management, Part 5: Unification of Data Operations

(Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management

Oct 23, 2017

Oct 23, 2017

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Adomik Dimensions

Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management

First, let’s level set on what open auction floor optimization is in a first-price world. In a first-price auction:

Oct 23, 2017

Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management

Oct 23, 2017

adomik
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Adomik Dimensions

Best Practices: The Move to First-Price Auctions: Part 2, Demand Management

In any significant change to commerce mechanisms, there needs to be a specific work to communicate with buyers to insure they are both…

Oct 19, 2017

Best Practices: The Move to First-Price Auctions: Part 2, Demand Management

Oct 19, 2017

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Adomik Dimensions

Best Practices: The Move to First-Price Auctions: An Overview

A few words up front. The move to a first price auction is controversial. In many cases, it has not even been up to the publishers. We have…

Oct 12, 2017

Oct 12, 2017

adomik

Holistic Yield Management, Part 5: Unification of Data Operations

(Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management

Oct 11, 2017

Oct 11, 2017

adomik

Holistic Yield Management, Part 5: Unification of Data Operations

(Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management

Oct 10, 2017

Oct 10, 2017

adomik

adomik

Adomik puts digital publishers in control, consistently delivering meaningful 30% + uplift in their programmatic revenues. #RTB #programmatic

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