Advisors Anindya Ghose & Beibei Li join Adrealm

Adrealm welcomes its new advisors

Professor Anindya Ghose, Heinz Riehl Chair Professor of Business at New York University; Professor Beibei Li, Anna Loomis McCandless Chair at Carnegie Mellon University

SHANGHAI — Adrealm is deeply honoured to announce the addition of Anindya Ghose, the Heinz Riehl Chair Professor of Business at New York University, and Beibei Li, the Anna Loomis McCandless Chair at Carnegie Mellon University as Adrealm advisors.

Reflecting Adrealm Chairman Brian Xie’s goal of a sustainable and smart growth and in line with Adrealm’s strategy to harness technological development, Professor Ghose and Professor Li are officially joining the Adrealm Advisory Board to support its further development; nonetheless, as Adrealm’s Vice President of Global Business Development Carl Cai states:

“’s much more than that. We value them as scholars and educators, not as instruments of strategy.”

Professor Ghose and Professor Li agreed to contribute to the Adrealm project by exploring the potential of blockchain technology and its application to the digital advertising industry. Anindya Ghose’s expertise in Big data & Business Analytics, as well as Professor Li’s research on the interaction between human and technology, are of incalculable value for Adrealm, the digital advertising industry as well as to the future shape of our entire realm.

As Cai’s academical background already hints at — Carl Cai graduated from Cambridge University with an MPhil in Psychology — our chairman Brian Xie’s alternative approach emphasizes and fosters the inputs that academics can offer in a way that prioritizes deep-thinking and value proposition over a mere quantitative growth of the company’s numbers.

One of Xie’s most recent steps in this regard was the onboarding of Dr J Ellis Cameron-Perry earlier this year as the Executive Director of the Adrealm Editorial & Intelligence Operations Unit (AEIOU). Dr Cameron-Perry is the former Administrator of the Centre for Philosophy, Technology & Society at the University of Aberdeen, Scotland. He is also a philosopher and scholar whose work has been published in The British Medical Journal, Scots Law Times, and New Law Journal.

As Adrealm Chairman Brian Xie commented:

“With input from Dr Ghose and Dr Li, our voice will continue to be worth listening to”

Anindya Ghose
Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University and the author of the award-winning and best-selling book TAP: Unlocking the Mobile Economy. He was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide and by Analytics Week as one the “Top 200 Thought Leaders in Big Data and Business Analytics”.In 2017 he was recognized by Thinkers50 as one of the Top 30 Management Thinkers globally. Ghose’s research and articles have been published on the CNBC, The Economist, New York Times, WIRED, Time, Financial Times, and Wall Street Journal.

His expertise in monetizing the digital economy using AI and Blockchain represents a great contribution to the successful development of Adrealm.

Beibei Li
Beibei Li is Anna Loomis McCandless Chair and Assistant Professor of IT & Management at Carnegie Mellon University. Beibei received her PhD with distinction from Leonard N. Stern School of Business at New York University. She has extensive experience in AI and data science, with a strong focus on understanding interactions between human and technology.

PR Newswire Release