Blockchain and International Aid
Is advertising non-profit the use-case we’ve all been waiting for?
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The Adrealm ecosystem and our Xhance DApp could have a valuable role in streamlining promotional work undertaken by international aid agencies, NGOs, and charities. This very real prospect adds to our excitement about how our technology will change the global digital advertising industry.
What you need to know about blockchain in 2018
By Fatima Arkin // 04 July 2018
Photo by: descryptive.com / CC BY
[CAP] This recent post on Devex hints at the better future Adrealm Foundation is building today.
The technology we have created, and are continuing to create, has the potential to extend the reach of good-works, wherever they are needed. Adrealm can help NGOs and charities spend less on advertising, target more effectively their intended audience, and have a transparent, immutable ledger which is intrinsically audit-friendly.
The Adrealm ecosystem and our Xhance dApp were created to bring an entirely new level of efficiency, equity, and transparency to digital advertising, to maximize the value potential of data, and eliminate (so far as technology allows) risk of data leakage. This makes our system is a great tool for organizers and administrators of charitable causes, to include agencies responsible for the coordination of international aid and disaster assistance.
The not-for-profit sector is big business… Yet, it is seldom commended for great communication or its ability to market and brand itself. Watched by ever-vigilant financial eyes, who guarantee that rands, cents, pounds and dollars are spent to the benefit of others, marketing is seldom seen as a Good Samaritan spend. -NGO Pulse
Fish or cut clickbait
There’s never enough money available to do all the good works that need doing. But while it’s preferable for funds to go directly to the intended beneficiaries, some level of promotional activity is necessary. The Harvard Business Review has argued that nonprofits should spend more on advertising By one (probably out of date) estimate, charitable organizations spent USD$0.04 for every $1.00 raised. Much of the money is surely going to Facebook/Instagram and Google.
Social media advertising — including boosted posts and News Feed ads on Facebook, Twitter, and Instagram — claimed the largest share of budgets, accounting for 44% of total ad dollars. The remainder of budgets were split almost evenly between display (e.g. banner ads) and search. -M&R Benchmarks
We envision a future in which promotional work for non-profits is undertaken on Adrealm, and that every available penny gets to where it is needed most. Additionally, we warmly welcome enquiries from those on the front-lines of development and charity.
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