Bluebird — Vietnam’s gaming industry leader
Adrealm met Bluebird!

As many of you may know, the Adrealm Team belongs to a bigger group, i.e. the HUA team — Holaverse, UPLTV and Avid.ly — that has been active in the gaming industry for quite a while now.
For this reason, we are deeply honoured to have had the chance to meet Vietnam’s leading association in the gaming industry, Bluebird, in Hanoi. The General Manager for Adrealm Southeast Asia and India Wayne Li met with Bluebird COO Thu Anh on September, 5 to share views and ideas on the present and future development of the gaming industry in Vietnam.
What is Bluebird?
Bluebird is Vietnam’s leading association in the gaming industry which organizes every year the renowned Bluebird Award, Vietnam’s biggest mobile game and app contest to identify Vietnam’s most relevant mobile developers and work as a springboard for them to compete on a global scale. Bluebird’s goal is to educate and provide the know-how to the Vietnamese game developer community in order to help them grow both quantitatively and qualitatively.
It comes without saying that the association acquired a unique knowledge of the gaming industry in Vietnam, of its needs, challenges and perspectives.
Bluebird and UPLTV/Adrealm
Thanks to its strong brand identity, its deep understanding of the Vietnamese mobile gaming developer community, and its enlightening vision, we had the chance to inquire further into the needs of Vietnam’s game developers and take into consideration the mutual benefits of a potential partnership between Bluebird and UPLTV (mobile ad monetization and optimization platform).
We are firmly convinced that Bluebird’s strong image and outstanding competence can be efficiently paired with our vast data and superior analytics capability to effectively tackle some inherent issues of this specific sector as well as to promote and encourage the Vietnamese gaming community.
The greatest experience is the one that is wisely combined with profound knowledge; for this reason, when the incomparable level of understanding reached by Bluebird meets the data crunching and data analysis experience gathered by UPLTV, a greater level of optimization can be achieved to better help game developers ‘spread their wings’ and achieve a sustainable business growth.
