Celebrity Cannapreneurs: 16 Celebrities Cashing in on the Green Revolution

Rebranding Pot is a series about the changing aesthetics of the cannabis industry

Image for post
Image for post
Snoop Dogg, Wiz Khalifa and Seth Rogen. Source: goo.gl/uwzZfT

Article Summary

  • A surprising number of celebrities have not only “stepped out of the cannabis closet”, but have launched their own cannabis-related products.
  • These celebrities have attached their personal brands to these products, distinguishing them from competitors and adding to their perceived value
  • This public promotion of cannabis products by celebrities is reflective of (and influences) a few massive shifts in our culture:
    1) Being pro-cannabis can positively impact one’s persona
    2) The cannabis product landscape is increasingly diversified
  1. The existence of celebrity cannapreneurs also reveals how diversified the product landscape has become. Consumers today can choose from a large variety of products and the range of branding reveals a staggering diversity of predilections, aspirations and desires.

Snoop Dogg

Image for post
Image for post
Snoop Dogg, of Leafs by Snoop. Source: goo.gl/vTWRPR
Image for post
Image for post
Leafs by Snoop website landing page. Source: goo.gl/8H8eJx

Whoopi Goldberg

Image for post
Image for post
Whoopi Goldberg and Maya Elisabeth. Source: goo.gl/wE3MWS
Image for post
Image for post
Whoopi & Maya products. Source: goo.gl/wE3MWS

Willie Nelson

Image for post
Image for post
Willie Nelson. Source: /goo.gl/mcxfyU
Image for post
Image for post
Willie's Reserve infused chocolates. Source: goo.gl/Nrp45m

Tommy Chong

Image for post
Image for post
Tommy Chong. Source: goo.gl/YbDRzB
Image for post
Image for post
Chong's Choice product line: Pre-rolled joints, flower jar, oil cartridge and THC stripes. Source: goo.gl/NMRnbn

Ghostface Killah

Image for post
Image for post
Ghostface Killah. Source: goo.gl/hHwJw7
Image for post
Image for post
Ghostface Killah's Wu Goo vape cartridges. Source: goo.gl/N2AjxQ

Wiz Khalifa

Image for post
Image for post
Wiz Khalifa. Source: goo.gl/yYgon8
Image for post
Image for post
Khalifa Kush packaging. Source: goo.gl/ZypGvp

Melissa Etheridge

Image for post
Image for post
Melissa Etheridge. Source: goo.gl/t7r54w

Die Antwoord

Image for post
Image for post
South African duo Die Antwoord in a Zef Zol ad. Source: goo.gl/EJL1vr
Image for post
Image for post
Cannabis products from the Die Antwoord and Natural Cannabis Company collaboration. Source: goo.gl/ZEkteC

Mike Tyson

Image for post
Image for post
Mike Tyson. Source: goo.gl/aq2hMh
Video of the breaking ground of Tyson Ranch. Source: goo.gl/29Mu8t

The Game

Image for post
Image for post
The Game. Source: goo.gl/BBi1dW
Image for post
Image for post
Be Lit Travel Rolling Tray, from Trees By Game, autographed by The Game. Source: goo.gl/FLwQNK

Montel Williams

Image for post
Image for post
Montel Williams. Source: goo.gl/FjSgQx
Image for post
Image for post
LenitivLabs Mini Shot Drink. Source: goo.gl/7CU2yS

Damian Marley

Image for post
Image for post
Damian Marley. Source: goo.gl/AZwq3Z
Image for post
Image for post
High Times Magazine, June 2018, Issue 509. Source: goo.gl/8y677s

Master P

Image for post
Image for post
Master P. Source: goo.gl/Kzh19q
Image for post
Image for post
Master P's Trees product line. Source: goo.gl/cSjg2F

Trailer Park Boys

Image for post
Image for post
Trailer Park Boys. Source: goo.gl/mDkh2z

Ricky Williams

Image for post
Image for post
Ricky Williams. Source: goo.gl/FZaW1w
Image for post
Image for post
Real Wellness product line. Source: goo.gl/qcfn17

Suicide Girls

Image for post
Image for post
Selena Mooney (aka Missy Suicide), co-founder of SuicideGirls. Source: goo.gl/dAfRwZ
Image for post
Image for post
Suicide Girl's 'Zero' vape pen, with anti-munchies effects. Source: goo.gl/TpXX8x

Hemper

Video of The Rico Nasty x HEMPER Box Unboxing. Source: goo.gl/VzQxRh

Seth Rogen

Image for post
Image for post
Evan Goldberg and Seth Rogen (Photograph by Steve Jennings, Getty Images)

Martha Stewart

Image for post
Image for post
Snoop Dogg and Martha Stewart.

Chelsea Handler

Image for post
Image for post
Chelsea Handler.

Want more?

There are still many more cannabis brands to talk about. These are just a few examples, and a teaser of what’s to come. In my Rebranding Pot series, I’ll explore the companies and people that are reshaping the future of the cannabis industry.

Image for post
Image for post

Written by

NY-based Brazilian-Texan design entrepreneur hustling at the intersection of culture, real estate and cannabis.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store